UGC Creative Strategist Mobile Apps

Employment Type: Full time independent contractor
Work Model: Remote
Work Hours: US work hours

Role Summary

We are seeking an experienced UGC Creative Strategist to identify test and scale high-performing short-form content formats for a consumer mobile app.

This is not a traditional generic content creator role. The primary objective is to systematically discover winning UGC concepts hooks angles scripts and ad formats that drive app installs user engagement and paid conversions. The ideal candidate understands how to reverse-engineer competitor ads identify patterns in high-performing short-form content rapidly test creative hypotheses and scale winning formats through structured creator sourcing and onboarding.

Key Responsibilities

Creative Strategy Research & Ideation

• Competitor Intelligence: Audit direct and indirect competitors to identify high-performing UGC patterns and visual trends.

• Format Analysis: Deeply analyze successful mobile app advertising creatives across TikTok Meta (Instagram Reels/Facebook) and YouTube Shorts.

• Concept Development: Architect and test multiple UGC concepts narrative angles high-retention hooks scripting structures and final call-to-actions (CTAs).

• Data-Driven Iteration: Identify winning creative formats based on performance metrics and downstream conversion data working closely with growth teams to iterate rapidly.

Creator Management & Operational Scaling

• Briefing & Scripting: Translate winning frameworks into highly detailed crystal-clear creator briefs scripting guidelines and performance guardlines.

• Sourcing & Onboarding: Source hire onboard and manage multiple remote UGC creators once high-converting formats are validated.

• Systems Building: Construct repeatable operational workflows for scaling successful concepts maintaining structured databases of creative tests learnings and assets.

Required Skills & Qualifications

• Mobile App Track Record: MANDATORY previous experience strategizing or managing performance-driven UGC campaigns specifically for consumer mobile applications.

• Performance Marketing Fluency: Strong operational understanding of mobile app growth marketing paid social creative optimization and the mechanics of user acquisition (UA).

• Hook & Retention Mechanics: Deep native understanding of TikTok-style short-form content pacing conversion-focused creative structures and user psychology.

• Talent Coordination: Proven experience sourcing managing and directing external UGC creators or influencers.

• Ecosystem Requirements: Candidates must either reside in the United States OR have access to a reliable US VPN with a flawless understanding of the US consumer market and cultural landscape.

Preferred Qualifications

• Direct experience working with subscription-based mobile apps or high-volume consumer tech products.

• Hands-on familiarity with rigorous creative testing frameworks platform ad libraries and advanced creator sourcing software.

• Experience operating successfully within lean fast-moving high-growth startup environments.

Important Notes for Applicants

• This is not a role for random content production or lifestyle vlogging. We are looking for an analytical strategic system builder who treats creative output as a performance science.

• Your success will be measured by your ability to predictably discover scalable high-converting short-form formats that lower user acquisition costs and drive volume.