Digital Strategist
National Capital Region - Philippines
Job Summary
THE TEA ON THIS ROLE
As a Media and Performance Strategist you will lead paid media and performance marketing campaigns across platforms like Google Ads Meta Ads TikTok Ads and programmatic channels. In this role youll help brands reach the right audiences maximize ROI and drive measurable growth through smart insight-led media strategies.
When the biggest most groundbreaking brands rely on you to drive propel their digital growth that in itself is a breakthrough. Imagine being a central figure to enabling the biggest possible reach and impact for brands.
Paid Media Strategy & Campaign Management
- Plan launch and optimize paid media campaigns across:
- Google Ads (Search Display YouTube)
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Programmatic platforms / DSPs
- Develop performance marketing strategies aligned with business goals
- Set KPIs budgets and media plans based on data and insights
Performance Analysis & Optimization
- Analyze campaign performance using tools like Google Analytics and platform dashboards
- Monitor key metrics such as CTR CPC CPA ROAS and conversions
- Identify trends insights and opportunities to improve results
- Continuously optimize campaigns for efficiency and scale
Data Insights & Reporting
- Conduct market audience and competitor research
- Translate data into actionable insights and recommendations
- Create clear compelling reports and dashboards
- Present campaign results and strategies to internal teams and clients
WHAT WERE LOOKING FOR:
Core Skills & Expertise
- Strong experience in Paid Media / Performance Marketing / Digital Marketing
- Hands-on expertise in:
- Google Ads
- Meta Ads (Facebook Ads Manager)
- TikTok Ads
- Programmatic / DSP platforms
- Proficiency in Google Analytics (GA4 preferred) and reporting tools
- Solid understanding of media metrics attribution and conversion tracking
Soft Skills:
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to translate complex data into clear actionable insights
- Comfortable working with cross-functional teams and external partners
Digital isnt the easiest industry to be part of its always on and always evolving. The client pressure is real but with the right support and programs in place youll know youve got it and we gotchu too as part of one of only two agencies in the Philippines certified as a Great Place to Work.
BEST SUPPORT FAM
- Immerse in a supportive atmosphere with uplifting mentors and teams.
- Vibe with us through monthly employee programs and events.
- Get recognized for your hustle we celebrate wins!
- Level up on efficiency through Digital 1st equipment tools and systems.
- Boost your skills with in-house learning programs and company-sponsored training.
- Stay agile by adhering to SCRUM and Agile methodologies and rituals.
- Own your career path with regular appraisals and growth opportunities.
- Rotate through diverse projects gaining exposure to different languages frameworks and platforms.
- Use your leaves in any way you like for catching up pursuing your passions or contributing to the community.
- Stay healthy and secured with HMO and life insurance plus all-around support from different experts on mental health nutrition finances and more.
Required Skills:
WHAT WERE LOOKING FOR: Core Skills & Expertise Strong experience in Paid Media / Performance Marketing / Digital Marketing Hands-on expertise in: Google Ads Meta Ads (Facebook Ads Manager) TikTok Ads Programmatic / DSP platforms Proficiency in Google Analytics (GA4 preferred) and reporting tools Solid understanding of media metrics attribution and conversion tracking Soft Skills: Strong analytical and problem-solving skills Excellent communication and presentation skills Ability to translate complex data into clear actionable insights Comfortable working with cross-functional teams and external partners