Strategic Category Growth Manager

BGC Taguig On-site MonFriday

The Strategic Category Growth Manager is responsible for accelerating category performance through strategic growth initiatives innovation management and commercial execution. The role partners closely with cross-functional teams to drive profitable growth and successful product launches.

• Develop and execute category growth strategies and initiatives
• Lead category business planning and performance tracking processes
• Analyze market data consumer insights and competitive trends
• Identify growth drivers and recommend strategic actions
• Manage category P&L and optimize commercial investments
• Collaborate with RGM teams on pricing and pack architecture decisions

• Present category direction and recommendations to leadership teams
• Lead cross-functional alignment sessions and governance meetings
• Influence stakeholders to secure support for strategic initiatives
• Coordinate with regional and local teams to align growth priorities
• Ensure timely execution of category plans across functions

• Lead planning and execution of New Product Launches
• Develop launch strategies sell-in materials and sales toolkits
• Coordinate production readiness deployment planning and launch timelines
• Manage artwork approvals POSM development and activation planning
• Partner with channel teams to support BTL execution and market rollout
• Monitor launch performance and recommend optimization initiatives