Social Media Specialist

Position Overview

The Social Media Specialist is a high-velocity trend-aware creative executor responsible for building brand presence driving organic audience engagement and executing search-engine-optimized content frameworks. Operating at an individual contributor execution level this role bridges short-form video storytelling with localized SEO article writing to guide financially distressed consumer segments toward credit wellness. The ideal candidate possesses a strong narrative mindset video editing capabilities high execution discipline and a deep understanding of Southeast Asian digital culture

1. Social Media Management & Viral Content Creation

• Manage and publish daily short-form and long-form assets across TikTok Instagram Threads Facebook and Reddit.
• Produce trend-based story-driven and educational content using video and motion graphic tools to execute basic video transitions visual optimization and audio synchronization.
• Maintain disciplined content calendars ensuring a 95% publishing consistency rate on schedule each month.
• Handle daily community interactions with empathy and creative de-escalation maintaining a 90% response rate within 24 hours to drive a 1015% month-over-month engagement growth.

2. Localized SEO Content Writing & Topical Authority

• Research and author SEO-optimized articles pillar pages landing pages and FAQs focusing on debt consolidation and personal finance topics tailored for Filipino readers.
• Conduct keyword research (primary secondary long-tail) and map keywords to search intent across topic clusters.
• Craft localized jargon-free copy integrating local terminology (e.g. utang sweldo online lending apps) and peso figures to strip away subprime debt stigma.
• Implement on-page SEO best practicesoptimizing title tags meta descriptions heading structures (H1H3) URL slugs image alt text and internal links.
• Conduct content refreshes to update existing articles maintain rank positioning and protect domain authority.

3. Audience Engagement & Brand Perception

• Deliver solution-oriented empathetic communication across comment sections and direct messages to convert audience trust into user acquisition.
• Generate active community interaction initiatives and gather audience-driven insights to refine front-end messaging hooks.

4. Performance Diagnostics & Trend Analysis

• Monitor channel analytics to continuously evaluate engagement rates video completion loops click-throughs and SEO traffic outcomes.
• Submit active trend and content opportunity recommendations to course-correct underperforming social and editorial assets.

5. Cross-Functional Alignment & Growth Scaling

• Collaborate cross-functionally with product and growth marketing teams to ensure front-end creative narratives match current product capabilities.
• Support marketing experimentation pilots iterating creative assets rapidly to optimize organic acquisition channels.

CORE COMPETENCIES

• Viral Short-Form Content Production: Hands-on mastery of scriptwriting trend adaptation and CapCut video editing tailored for Southeast Asian social platforms.
• Localized SEO Writing & Keyword Mapping: Capability to map search intent build topic clusters and draft empathetic localized financial copy.
• Social Media Funnel Discipline: Commitment to publishing consistency strict SLA management and audience engagement metrics.
• Empathetic Brand Communication: Skill in de-escalating customer inquiries and addressing financial debt topics with clarity and empathy.
• Data-Aware Trend Optimization: Ability to interpret engagement and search metrics to refine creative structures and distribution hooks.

• Bachelors degree from a reputable university in Marketing Communications Public Relations Digital Media Journalism or a related commercial discipline.
• Minimum 12 years of hands-on experience in social media management SEO content writing or digital marketing in fast-paced startup or B2C environments.
• Verified track record of managing multi-channel social media platforms and producing short-form video content.
• Preferred experience appearing on-camera or directing video production.
• Full professional fluency in both written and spoken English to draft structured operational documentation and communicate effectively with global stakeholders.