Social Media Specialist

Develop and manage strategic monthly content calendars across Instagram Threads Facebook LinkedIn Pinterest and YouTube to deliver consistent engaging and brand-aligned content.

Oversee content scheduling and publishing ensuring a cohesive brand voice and messaging across all platforms.

Identify emerging social media trends platform updates and viral content opportunities to keep marketing strategies current and competitive.

Manage day-to-day community engagement including direct messages comments and customer interactions while maintaining a professional and authentic brand presence.

Coordinate PR-related social content by creating timely reactive posts around media features press mentions and brand announcements.

Lead the end-to-end production of high-quality social content ensuring adherence to brand guidelines and creative direction.

Plan script film and edit platform-specific content including Instagram Reels TikTok videos Stories YouTube content and professional photography.

Produce compelling copy for graphics headlines captions blogs and marketing campaigns.

Develop content strategies based on audience insights trending audio seasonal moments holidays and cultural events.

Source content opportunities and potential brand collaborations through photography exhibitions art fairs and industry events including PhotoFairs The Armory Show Future Fair Superfine Art Fair Arts Gowanus and gallery openings.

Capture photo and video content using iPhone DSLR cameras and DJI Osmo Pocket gimbal systems.

Write and manage blog content to support SEO and broader marketing initiatives.

Identify recruit negotiate and manage relationships with UGC creators and influencers aligned with the brands target audience.

Serve as the primary point of contact for influencer partnerships ensuring seamless collaboration from briefing through campaign delivery.

Coordinate creator campaigns including creative briefs approvals product shipments discount code negotiations and performance reporting.

Develop and execute experiential influencer activations including in-office content creation Instagram Lives artist spotlights gallery showcases product demonstrations and community photo walks.

Successfully negotiate value-driven partnerships by securing collaborations through product credits gifted experiences and strategic exchanges rather than paid partnerships where appropriate.

Drive cost efficiencies by identifying and implementing more cost-effective vendor and membership solutions.

Introduce innovative community marketing initiatives including local scavenger hunts that increased organic engagement and strengthened community participation.

Coordinate production logistics including booking shoot locations preparing call sheets and supporting weekly product and email marketing meetings.

Collaborate with cross-functional teams to develop and execute integrated social media and influencer marketing campaigns aligned with overall business objectives.

Monitor campaign performance and deliver weekly and monthly reports with actionable insights and optimization recommendations.

Analyze the effectiveness of giveaways contests UGC campaigns and social engagement initiatives to inform future content strategies.

Execute daily community management activities including reposting user-generated content engaging with relevant creators commenting and resharing content across multiple platforms to increase reach and improve algorithm performance.