Social Media & Digital Marketing Manager (Part-time) 21205

Employment Type: Part-Time Independent Contractor

Work Model: Remote

Work Hours: Flexible schedule with required overlap during 8:00 AM 3:00 PM US Central Time (CT)

We are seeking a creative analytical and hands-on Part-Time Social Media & Digital Marketing Manager to drive brand awareness grow digital audience engagement and accelerate web traffic across our retail wholesale and e-commerce channels.

In this seat you will own the end-to-end digital marketing workflow for a mission-driven brand with deep artisan partnerships. Working directly alongside the business owner you will translate our brand story into compelling content across Meta (Facebook/Instagram) TikTok and Pinterest. You will combine creative storytelling with performance marketingrepurposing short-form video assets coordinating paid advertising campaigns supporting PR/influencer outreach and analyzing traffic trends to optimize conversion funnels.

1. Social Media Strategy Content Creation & Community Growth

• Cross-Platform Management: Develop and execute a cohesive social media strategy across Facebook Instagram TikTok and Pinterest aligned with core brand narrative and revenue goals.

• Content Repurposing & Editing: Edit format and optimize existing photos graphic assets and short-form video reels/TikToks into high-engaging platform-native content.

• Storytelling & Engagement: Articulate the brands mission and artisan partnerships through compelling captions and visual assets while actively monitoring and engaging with community comments and messages.

2. Paid Advertising & Performance Traffic Sourcing

• Campaign Execution: Assist in launching monitoring and tracking paid advertising (PPC / Meta Ads / social ads) focused on traffic generation lead capture and e-commerce sales.

• Performance Analytics: Monitor organic reach engagement rates click-through rates (CTR) and referral web trafficproviding regular metric reports and optimization recommendations to the owner.

3. PR Influencer Coordination & Digital Outreach

• Brand Partnerships: Identify and execute grassroots PR opportunities brand collaborations and influencer outreach initiatives to expand market reach.

• Campaign Alignment: Coordinate digital marketing campaigns to support offline channels including wholesale growth retail partnerships and pop-up events.

• Digital Marketing Track Record: Proven professional experience managing multi-platform social media accounts and digital growth strategies for consumer e-commerce or lifestyle brands.

• Platform Mastery: Deep operational knowledge of best practices algorithms and content trends across Facebook Instagram TikTok and Pinterest.

• Paid Ads & PPC Exposure: Practical understanding of paid ad campaigns lead generation structures and conversion tracking.

• Content & Video Editing: Proficient in editing short-form video assets adjusting graphics (using tools like Canva CapCut or Adobe Creative Suite) and repurposing visual media.

• Communication & Sourcing: Excellent written English skills with strong brand-storytelling capabilities; based in Latin America South Africa or the Philippines with consistent availability during core US Central hours (8:00 AM 3:00 PM CT).

• Prior experience supporting artisan sustainable ethical fashion e-commerce or lifestyle consumer brands across retail and wholesale channels.

• Experience in influencer outreach PR coordination and cross-cultural brand communications.

• Audience Engagement & Growth: Increasing organic reach follower growth and engagement metrics across primary social channels.

• Traffic & Conversion Velocity: Driving consistent qualified referral traffic to the e-commerce store via social channels and paid campaigns.

• Execution & Output Consistency: Delivering scheduled content calendars video assets and performance reports on time without needing daily hand-holding.

Required Experience:

Manager