Senior Specialist, Digital Marketing
Job Location:
Manila - Philippines
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Why Ryan
Flexible Work Environment
Award-Winning Culture
World-Class Benefits and Compensation
Accelerated Career Path
Community Outreach
Mentorship Opportunities
Wellness-Centric Benefits
The Digital Marketing Senior Specialist (Senior Specialist) will support the strategic and day-to-day operation of Ryans marketing automation and digital campaign programs with primary responsibility for Salesforce Account Engagement (Pardot) Knak email marketing landing pages forms campaign operations lead flow and quality assurance.
Working as part of a global Digital Marketing team the Senior Specialist will provide dedicated support to the Marketing Automation Lead Flow and Journey Management function while also being cross-trained across broader Digital Marketing capabilities. The role will help ensure campaigns are executed accurately efficiently and consistently and that prospect and lead data flows properly through Ryans marketing technology ecosystem.
Duties and responsibilities as they align to Ryans Key Results
People:
Create a positive team member experience through effective collaboration cross-training documentation and knowledge sharing across the global Digital Marketing team.
Client:
Support internal stakeholders by building testing launching and optimizing email campaigns landing pages forms and related digital assets in accordance with established Digital Marketing standards workflows and service levels.
Partner with Field Marketing Events Marketing Performance and Technology CRM and external partners to translate campaign requirements into accurate and effective digital execution.
Value:
Build configure test and deploy assets and workflows within Salesforce Account Engagement and Knak including emails landing pages forms form handlers lists completion actions automation rules Engagement Studio programs segmentation scoring and nurture programs.
Support lead capture qualification routing attribution campaign tracking Salesforce handoff UTMs custom redirects and related QA requirements.
Maintain marketing database hygiene and support data quality suppression logic segmentation duplicate management acquisition data integration and synchronization between Account Engagement and Salesforce.
Perform comprehensive campaign QA including links forms rendering personalization tracking automation logic and data flow.
Support campaign performance monitoring and post-campaign analysis to identify optimization opportunities and improve future execution.
Maintain platform documentation operational standards user access production schedules and established campaign workflows.
Assist with broader Digital Marketing activities including updates SEO analytics validation paid search and paid social as part of the teams cross-training and coverage model.
Education and Experience:
Bachelors degree (B.A. or B.S.) from a four-year college or university and four to six years of related digital marketing marketing automation campaign operations or marketing technology experience required. Previous experience working within or supporting clients in the professional services industry preferably Tax Accounting or Financial Services would be highly beneficial.
General Skills:
Proven hands-on experience with Salesforce Account Engagement (Pardot) and Salesforce required.
Experience building and managing email campaigns landing pages forms automation rules and nurture programs.
Salesforce Certified Marketing Cloud Account Engagement Specialist certification preferred.
Experience with Knak or comparable email and landing-page creation platforms preferred.
Strong understanding of marketing automation lead lifecycle management segmentation campaign tracking and data quality.
Familiarity with Salesforce Campaigns lead routing attribution and marketing-to-CRM handoff processes.
Google Ads certification preferred.
Google Analytics certification preferred.
Proficient in HTML; familiarity with CSS and JavaScript would be beneficial.
Strong technical aptitude and ability to learn and support multiple digital marketing platforms.
Strong quality assurance skills and attention to detail.
Demonstrated ability to manage multiple projects and complete work according to deadlines and service levels.
Proactive self-starter who can work independently and collaboratively within a global team.
Strong written and verbal communication skills.
Experience working within project management applications such as ClickUp Asana or similar platforms.
Computer Skills:
To perform this job successfully an individual should have advanced skills in Salesforce Account Engagement (Pardot) Salesforce email marketing landing-page development marketing automation HTML Microsoft Word Outlook Excel and PowerPoint. Experience with Knak B2B Marketing Analytics Google Analytics Google Ads paid social platforms project management applications and content management systems is preferred.
Supervisory Responsibilities:
This position has no supervisory responsibilities.
Work Environment:
Hybrid remote working environment.
Position requires regular interaction with employees at all levels of the Firm; interaction with external vendors technology partners developers and clients may also be necessary.
Role operates as part of a global Digital Marketing team and may require coordination with colleagues in other time zones.
Frequent long periods of sitting while working at a computer.
Travel requirement: less than 25%.
Equal Opportunity Employer: disability/veteran
Required Experience:
Senior IC
About Company
Ryan is a global tax services, software, and technology firm providing an integrated suite of federal, state, local, and international tax services to companies across the world.
