Senior Social Media Strategist

Role Overview

The Senior Social Media Strategist is responsible for developing and executing strategic communication initiatives that enhance brand visibility and engagement particularly within the U.S. market. This role requires a strong background in content creation public relations and digital storytelling along with the ability to manage multiple projects and deliver high-impact campaigns.

Key Responsibilities:

• Develop and implement social media and communication strategies aligned with business objectives.
• Create and refine high-quality narrative-driven content tailored for various digital platforms.
• Manage and oversee content calendars ensuring timely and consistent delivery across channels.
• Monitor media trends and industry developments particularly within the U.S. market to inform strategy.
• Collaborate with cross-functional teams to ensure alignment of messaging and campaigns.
• Utilize media monitoring and analytics tools to track performance and optimize content effectiveness.
• Support leadership communication initiatives including executive-level social media presence.
• Manage multiple projects simultaneously while maintaining high standards of quality and accuracy.

Qualifications

Required

• Bachelors degree in Communications Public Relations Journalism or a related discipline.
• Minimum of 5 years of experience in public relations corporate communications or similar roles with exposure to the U.S. market.
• Strong writing and editing skills with the ability to produce engaging story-driven content.
• Solid understanding of the U.S. media landscape including familiarity with industry recognition programs.
• Proven ability to manage multiple priorities and deadlines in a fast-paced environment.
• Experience using PR and media monitoring platforms (e.g. Cision Meltwater) and creative tools such as Canva or basic video editing software.
• Demonstrated ability to operate at a strategic level including planning and executing high-level communication initiatives.

Preferred

• Experience supporting executive or leadership-level social media and communication programs.
  

Key Competencies

• Strategic thinking and planning
• Content development and storytelling
• Stakeholder collaboration
• Project and time management
• Attention to detail and quality