Senior Paid Media & Programmatic Advertising Specialist

• Paid Acquisition Performance: Develop launch and optimize paid acquisition campaigns across Google Ads Meta Ads LinkedIn YouTube Display and other digital channels that consistently achieve lead generation conversion and ROAS targets.
• Campaign Optimization: Continuously improve campaign performance through audience segmentation bid strategy optimization A/B testing creative refinement and landing page optimization reducing cost per acquisition while increasing lead quality and conversion rates.
• Analytics & Attribution: Maintain accurate conversion tracking attribution and reporting across all acquisition channels using GA4 Google Tag Manager Meta Pixel and other analytics tools ensuring reliable marketing performance data.
• SEO & Organic Growth: Improve organic visibility by executing SEO Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies that increase qualified website traffic and AI search visibility.
• Performance Reporting: Build and maintain dashboards that provide actionable insights into campaign performance acquisition efficiency and customer behavior while delivering recommendations for continuous improvement.
• Creative & Messaging Optimization: Develop and test compelling ad copy messaging creative concepts and offers that improve click-through rates engagement and conversion performance across all paid channels.
• AI-Driven Marketing Innovation: Leverage AI tools to accelerate campaign creation audience research content development performance analysis and optimization workflows improving marketing efficiency and scalability.
• Cross-Brand Marketing Execution: Successfully manage multiple campaigns across three distinct brands adapting acquisition strategies messaging and channel mix to align with each businesss objectives and target audience.

• Analytical Decision Making Uses data and performance metrics to identify opportunities solve problems and make informed decisions.
• Ownership & Accountability Takes full responsibility for campaign performance and consistently delivers measurable results.
• Adaptability Effectively manages multiple brands priorities and changing business needs while maintaining high-quality execution.
• Strategic Execution Translates business goals into effective marketing strategies and executes with precision and efficiency.
• Innovation Embraces experimentation AI technologies and emerging marketing trends to continuously improve performance.
• Collaboration & Communication Works effectively across teams communicates insights clearly and aligns marketing efforts with business objectives.

• Bachelors degree in Marketing Business Communications or a related field or equivalent professional experience.
• 4 years of experience in performance marketing paid acquisition or growth marketing.

• Experience managing and optimizing multi-channel paid media campaigns with measurable ROI.
• Proficiency with Google Ads Meta Ads LinkedIn Ads GA4 Google Tag Manager and conversion tracking.
• Working knowledge of SEO attribution audience targeting and digital marketing analytics.
• Experience using AI tools to enhance campaign performance and marketing workflows.
• Google Ads Certification or the ability to obtain certification within 90 days of hire.

• Meta and/or LinkedIn Marketing Certifications preferred.
• Experience with programmatic advertising AEO/GEO server-side tracking or CRM integrations preferred.
• English Proficiency: Advanced professional fluency in English is required including the ability to communicate clearly and confidently in meetings presentations email and other business communications with U.S.-based internal and external stakeholders.
• Ability to work full-time and maintain significant overlap with U.S. business hours including evening or overnight schedules as needed.

• Dedicated home office or professional remote work environment.
• Reliable high-speed internet connection capable of supporting video conferencing and daily business operations.

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