Senior Marketing Strategist

Job Title: Senior Marketing Strategist
Location: Makati City Philippines
Work Setup: Onsite
Schedule: MondayFriday Morning Shift

Job Summary

We are looking for an experienced and strategic Senior Marketing Strategist to lead integrated marketing and content initiatives. This role is ideal for a data-driven yet creative marketing professional who can drive measurable growth strengthen brand positioning and manage high-impact multi-channel campaigns.

You will work closely with creative media and analytics teams to ensure cohesive messaging and performance optimization across all platforms.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company objectives
• Lead and manage integrated campaigns across digital social media content and events
• Analyze market research and performance data to guide campaign planning and budget decisions
• Partner with creative teams to deliver consistent messaging and compelling storytelling
• Mentor and support junior marketing and content team members
• Improve marketing processes workflows and resource utilization
• Track KPIs assess campaign effectiveness and drive continuous improvement
• Manage relationships with external vendors and partners
• Stay current with emerging marketing trends tools and AI-driven technologies

Qualifications

• Bachelors degree in Marketing Communications Business or a related field (Masters degree is a plus)
• At least 2-5 years of experience in marketing strategy brand management or content leadership
• Strong background in multimedia campaigns digital marketing social media and ROI-focused budgeting
• Excellent leadership communication and cross-functional collaboration skills
• Proven ability to manage multiple projects and meet deadlines
• Strong analytical skills with experience using data to inform strategy
• Familiarity with marketing analytics tools AI platforms and media planning systems