Senior Marketing Manager Philippines

Senior Marketing Manager

We are looking for a Senior Marketing Manager who lives and breathes digital. This is a hands-on leadership role: you will own the marketing strategy end to end from channel planning and budget allocation through to campaign execution performance analysis and reporting to the leadership team.

The ideal candidate has built and scaled digital programmes across paid organic lifecycle and content and can prove the commercial impact of that work. Experience gained inside a digital marketing agency is a significant advantage: we value the pace breadth of channel exposure and client-facing discipline that agency environments build.

Own and deliver the annual and quarterly marketing plan aligned to revenue and growth targets.

Set channel strategy and allocate budget across paid media SEO content email/CRM social and partnerships.

Define the KPI framework CAC ROAS MQL/SQL volume and quality pipeline contribution LTV and hold the team to it.

Track competitor activity category trends and platform changes and adjust the plan accordingly.

Lead the planning launch and optimisation of integrated digital campaigns across the full funnel.

Oversee paid media across Google Ads Meta LinkedIn YouTube and programmatic including structure targeting creative testing and bid strategy.

Direct the SEO and content programme: technical health keyword strategy editorial calendar and digital PR / link acquisition.

Own lifecycle and marketing automation segmentation nurture journeys lead scoring and retention campaigns.

Run a structured testing roadmap (A/B and multivariate) across landing pages creative audiences and messaging.

Own the measurement stack: GA4 Google Tag Manager server-side tracking attribution modelling and dashboarding.

Report performance and spend efficiency to leadership on a monthly and quarterly cadence with clear recommendations.

Translate data into decisions reallocate budget kill underperformers and scale what works.

Line-manage and develop the marketing team; set objectives review work and coach on craft.

Select and manage external agencies freelancers and platform partners holding them to scope budget and results.

Partner closely with Sales Product and Design to align messaging campaigns and go-to-market launches.

Safeguard brand consistency across every digital touchpoint.

6 years in marketing with at least 3 years focused on digital and 12 years managing people or agency partners.

Demonstrable ownership of a meaningful paid media budget with results you can talk through in detail.

Deep hands-on expertise across the core digital disciplines: paid search and paid social SEO content email/CRM and conversion rate optimisation.

Strong command of GA4 Google Tag Manager Google Ads Meta Ads Manager LinkedIn Campaign Manager and at least one marketing automation platform (HubSpot Marketo Klaviyo or similar).

Confident with data comfortable in spreadsheets and BI dashboards and able to build a commercial case from numbers.

Excellent written and verbal communication; able to present to and influence senior stakeholders.

Track record of managing multiple concurrent campaigns to deadline without dropping quality.

Prior experience in a digital marketing agency ideally in a client-facing or account/strategy lead capacity having managed multiple brands and verticals simultaneously.

Relevant certifications: Google Ads Google Analytics Meta Blueprint HubSpot.

Experience in industry / B2B SaaS / e-commerce / retail.

Working knowledge of marketing analytics tooling such as Looker Studio Power BI Semrush Ahrefs or Hotjar.

Exposure to marketing operations CDPs or AI-assisted content and campaign workflows.

First 30 days: audit current channels spend tracking and content; deliver a findings and quick-wins report.

First 90 days: a signed-off channel strategy and testing roadmap with tracking and reporting rebuilt where needed.

First 6 months: measurable improvement in cost per acquisition and pipeline contribution against agreed baselines.