Senior Klaviyo Specialist 19480

Employment Type: Independent Contractor
Work Model: Remote (Philippines-Based)
Work Hours: Core overlap 10:00 AM 5:00 PM ACST (8:00 AM 3:00 PM PHT)

We are seeking a hands-on delivery-focused Senior Klaviyo Specialist to lead the end-to-end rebuild re-architecture and optimization of our lifecycle email and SMS program as we execute an enterprise replatform of Urban Brew () from Magento to Shopify (Project MJ).

Operating as a senior individual contributor embedded within our delivery squad you will own the entire Klaviyo workstream: audit data mapping template sandbox configuration QA regression testing cutover execution and post-launch optimization. Marketing strategy is owned by our internal teamthis role is about flawless highly technical execution. The ideal candidate balances strong data-mapping capabilities with expert-level personalization skills inside Klaviyo.

Phase 1: Migration & Cutover (Months 14)

• Audit & Inventory: Audit the legacy Magento-Klaviyo infrastructure; inventory all 30 core flows segments subscription lists forms and tools classifying them by business complexity.

• Data Mapping: Map legacy Magento event structures customer custom attributes and event properties directly onto Shopify-equivalent event models.

• Sandbox Architecture: Rebuild and configure full lifecycle flows within a Klaviyo staging environment in accordance with Shopify native schema defaults (e.g. Checkout Started Order Created Order Fulfilled Back-in-Stock Price Drop).

• Data Validation & QA: Partner with our external digital agency and Shopify integrators to validate live data feeds. Build a comprehensive QA validation matrix per flow execute seed sends test client rendering and run systematic regression tracking.

• Cutover Execution: Execute the production environment cutover sequence. Actively monitor send volumes and deliverability metrics for the first 72 hours post-launch to triage anomalies in real time. Maintain a public-facing migration log for transparency.

Phase 2: Optimization Cycle (Months 56)

• A/B Testing Loops: Run a structured conversion optimization cadence ensuring a minimum of two active A/B tests are running concurrently with documented hypotheses and results.

• Advanced Segmentation: Refine retention workflows using Shopify-native customer data predictive analytics lifecycle placement and RFM frameworks to lift user monetization.

• Deliverability Infrastructure: Systematically monitor inbox placement maintain strict send list hygiene manage sender reputations and audit technical DMARC DKIM and BIMI alignments.

• SOP Generation: Document all final production flow logic segmentation filters and infrastructure codebases into Notion for long-term operational continuity.

• Flow Management: Build maintain and optimize core lifecycle automation streams: welcome series abandoned cart browse abandonment post-purchase winback sunset and replenishment.

• Subscription Integrations: Manage complex subscription lifecycle automations (churn prevention payment dunning loops reactivation hooks) integrated directly via our subscription engine (Loop).

• MarTech Stack Synthesis: Integrate and pass dynamic custom properties across our interconnected application architecture: Klaviyo Shopify Loop Subscriptions Rebuy and Gorgias.

• Personalization Coding: Write basic HTML/CSS modifications and implement advanced Klaviyo template Liquid logic (conditional statements arrays loops) to render product-level dynamic content blocks based on raw event payload arrays.

• Performance Analysis: Monitor flow attribution metrics using Klaviyo Advanced Analytics proactively flagging performance drops or data integration mismatches.

• Platform Mastery: 24 years of dedicated hands-on experience configuring and building sophisticated Klaviyo automation flows (not just bulk campaign marketing).

• Technical Liquid Logic: Advanced proficiency coding Klaviyo template Liquid frameworks (if/elseif/else logic loops) and dynamic data block setups for line-item event displays.

• E-commerce Architecture: Proven track record supporting Shopify store data architectures. Prior exposure migrating data sets away from Magento is highly advantageous.

• Subscription App Literacy: Functional experience handling recurring revenue/subscription models. Direct familiarity with ecosystem integrations such as Rebuy (Up-sell) (Loyalty) (UGC) and Gorgias (CX Helpdesk) is preferred.

• Engineering Standards: Competency writing clean table-based HTML/CSS for email rendering. Experience managing execution backlogs inside project platforms like Jira or Asana.

• Communication: Flawless written and verbal English skills to collaborate effectively with internal graphic design assets agency developers and project managers.

• Delivery Discipline: Operates systematically within sprint parameters manages estimated completion timelines accurately and raises blockers early.

• Critical Thinking with Deferred Execution: Challenges campaign briefs during architectural planning phases to ensure conversion logic makes sense then executes at lightning speed once decisions are locked.

• Extreme Attention to Detail: Takes full ownership of end-to-end regression testing and QA with near-zero managerial oversight.

• Migration Delivery: 100% of in-scope flows successfully rebuilt regression-tested and live on Shopify by the cutover date with zero P1 defects in the first 7 days.

• Revenue Continuity: Maintain Klaviyo-attributed revenue during the first 30 days post-cutover at $ge$ 95% of the pre-migration baseline.

• Deliverability Safety: Guarantee global inbox placement rates $ge$ 95% with customer complaint ratios maintained below $le$ 0.1%.

• Optimization Velocity: Maintain a minimum of 2 concurrent A/B tests live on the production account from Month 4 onward.

• Revenue Growth: Lift global Klaviyo Revenue Per Recipient (RPR) by 10% compared to the pre-migration baseline by the end of the 6-month contract.

Required Experience:

Senior IC