Senior Key Account Manager, E-Commerce
Taguig - Philippines
Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
As Senior Key Account Manager E-Commerce you will own the commercial performance of our E-Commerce channel balancing sustainable growth with channel profitability. Working closely with the Head of E-Commerce you will steer annual planning forecasting and investment decisions and act as the main link between internal teams distributors and marketplace customers.
Commercial & channel management
- Own channel sell-in and deliver the annual net sales target
- Build and execute growth plans for Shopee and Lazada with distributors and marketplaces
- Lead business reviews spot opportunities and take corrective action
Budget & business planning
- Own the channel budget forecasting accruals and investment governance
- Maintain the marketing budget base file (MB Base File) and keep reporting accurate
- Evaluate ROI and optimise resource allocation
- Support annual planning target setting and business cases
Distributor & cross-functional leadership
- Align commercially with our distributor and hold it accountable to agreed KPIs
- Drive sound forecasting inventory management and sell-in execution
- Partner with Supply Chain Finance Marketing Demand Planning and Sales
- Turn data into insights and clear recommendations
Team & marketplace management
- Own governance and performance across Shopee and Lazada
- Lead coach and develop the team driving marketplace execution GMV traffic and conversion
- Guide campaign planning promotional strategy and assortment priorities
- Keep key business metrics visible and reported on time
How success is measured
- Collective target (70%): Net Sales 35% (EBIT as a gatekeeper) and Market Share 35%
- Individual priority (30%): Sell-in and sell-out and driving sales through Magic Formula and Availability
You will work with the Management Team Beiersdorf colleagues the EM and ASEAN E-Com team distributors marketplace customers and agencies/enablers.
Education
- Bachelors degree with a focus on Business or Marketing
Experience
- 810 years of E-Commerce marketing or brand management experience (mandatory)
- Hands-on knowledge of online marketing and sales techniques
Skills
- Strong interpersonal skills with the ability to independently lead and motivate cross-functional and external teams
- Strong problem-solving skills able to translate analytical data into strategic ideas and concrete actions
- Strong financial and analytical skills paired with creative thinking
- Customer-focused with the ability to build credible relationships at all levels internally and externally
- Highly organised able to prioritise focus on key issues and simplify processes
Personal attributes
- Decisive and driven by results and performance
- Proactive self-starter who keeps their manager informed of progress
- Manages time effectively in a challenging environment
- Comfortable working with senior management and handling conflict and resistance
- Committed with a positive can-do attitude
Your responsible recruiter isSurya Debnath (). Please apply online via the Beiersdorf Intranet.
Required Experience:
Senior IC
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.