Senior Brand Manager

Position: Senior Brand Manager
Location: Makati
Work Setup: On-site Monday to Friday

Position Overview

We are seeking an experienced and results-driven Brand Manager to develop and execute marketing strategies that enhance brand positioning drive consumer engagement and maximize sales performance.

The ideal candidate will have a strong background in retail FMCG or distribution a deep understanding of market trends and the ability to collaborate cross-functionally to strengthen brand presence and profitability.

Key Responsibilities

Brand Strategy & Development

• Develop and implement comprehensive brand strategies aligned with overall business objectives
• Analyze market trends competitor activity and consumer insights to identify growth opportunities
• Maintain consistent brand positioning and messaging across all communication channels
• Drive long-term brand equity and market differentiation

Marketing & Campaign Management

• Plan and execute integrated marketing campaigns promotions and product launches

• Collaborate with creative digital and sales teams to develop impactful marketing materials

• Manage advertising initiatives across traditional and digital platforms

• Track campaign performance and optimize strategies to maximize ROI

Product Management & Merchandising

• Partner with suppliers and distributors to manage product assortments and positioning
• Develop pricing strategies and promotional plans to increase sales and customer loyalty
• Support inventory planning and demand forecasting to align with sales targets
• Ensure competitive product placement and retail execution

Sales & Channel Collaboration

• Work closely with sales teams to align brand objectives with retail and distribution strategies
• Develop trade marketing programs and in-store branding initiatives
• Build and maintain strong relationships with key retail partners suppliers and vendors
• Support channel expansion and market penetration efforts

Performance Monitoring & Reporting

• Track brand KPIs sales performance and market share metrics
• Analyze marketing effectiveness and provide data-driven recommendations
• Prepare regular reports and presentations for leadership
• Stay current on industry trends and emerging marketing technologies

Qualifications

Education & Experience:

• Bachelors degree in Marketing Business Administration or related field
• 35 years of experience as a Brand Manager in retail FMCG or distribution
• Proven track record of successful brand growth and campaign execution

Skills & Competencies:

• Strong understanding of brand management and consumer engagement strategies
• Experience with digital marketing social media and e-commerce platforms (preferred)
• Excellent analytical skills with ability to interpret market data and trends
• Strong project management and organizational abilities
• Exceptional communication and cross-functional collaboration skills
• Ability to thrive in a fast-paced results-driven environment