Research Executive (Media)

Research Executive (Media)

Manila Philippines

Kantar is the worlds leading AI-native marketing data and analytics business and an indispensable brand partner to the worlds top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

Purpose

The primary responsibility is to provide day to day support to Directors Consultants and Senior Associates across a range of accounts and create meaningful impact on our clients businesses. An Associate supports the BUs goals by delighting clients with great work and ensuring efficient delivery. The role includes preparation of questionnaires presentations and reports as well as internal responsibilities such as project management. The role also includes an introduction to client engagement and consultancy.

The Role

1) Account Management

Responsible for the accurate and timely delivery of account outputs including data tables KPIs presentations reports and workshops

Responsible for accurate analyses data checks; writes checks and crafts reports and presentations to ensure deliverables meet the needs of the senior team

Provide constructive feedback and support for other account members to ensure account responsibilities and deliverables are met to a high standard in agreed timelines

Work efficiently by planning reviewing improving and streamlining processes and systems without compromising quality

Responsible for coordinating and monitoring accurate and timely delivery of scripts charting fieldwork and data provision from relevant departments

Foster good relationships with Operations team and provides constructive feedback to improve relationships.

Responsible for maintenance of normative databases

2) Analysis and Insights Expertise

Implement solutions to drive meaningful insight for client business needs

Apply appropriate basic costing sample design questionnaire design data spec and chart spec principles

Contribute to formulation articulation and validation of hypotheses to help build appropriate relevant and impactful stories

Understand data from various sources (e.g. sales data media spend data)

Translate data into insightful charts and deliverables

Develop knowledge of brand tools philosophies and techniques and apply these appropriately to the design analysis and interpretation of projects to deliver meaningful insights

3) Client Management and Consultancy

Apply basic level of knowledge and understanding of your clients and their business in all interactions with clients and deliverables and analysis conducted for them. Knowledge including;

Key clients key stakeholders and their needs

The clients business and strategy / challenges

Client brands and communication activity

Client markets and competitors

Deliver effective and timely support for your clients in responding to their needs

Record and contribute to client discussions to better understand their business issues

Basic interpretation of data and ability to articulate insights clearly and impactfully

Provide a point of view on specific client issues aligned with brand philosophies

Develop good relationships with clients to the extent they are perceived as a reliable member of the team that can offer support

Present impactfully whenever possible

Demonstrate confidence and good interpersonal skills in client facing situations

Actively contributes to client and agency meetings whenever possible

Utilises Goldstar (Signature/GreenWorks) client management model to deepen relationships

4) People Management

Take an active role in self-development planning and provide constructive feedback to team to help leaders understand how to support Associates development

Participate in the training of more junior team members as appropriate

Complete all Performance Appraisals Process responsibilities on time

5) Business Development and Financial Management

Deliver to account responsibilities sufficiently to retain clients and maintain existing business

Respond to new business opportunities supporting the team through:

Preparing accurate costs

Preparing proposals

Completes timesheets accurately and on time

Ensure Finance processes are followed through:

Client Contracts

PO

Billing

Monitor costs throughout projects

Requirements

Educated to degree level ideally majoring in Communications Marketing Media Statistics Mathematics Economics Psychology Sociology Management or a related discipline.

12 years experience in a research agency media agency media vendor or technology environment with exposure to campaign measurement or media analytics.

Understanding of media research or measurement is desired (e.g. brand lift attribution CrossMedia or incontext testing) with a willingness to deepen expertise.

Strong analytical skills including attention to detail comfort working with data and a commitment to data accuracy and consistency.

Proactive problemsolver who can identify issues early and escalate appropriately.

Demonstrates intellectual and professional integrity acting with accountability and reliability in all tasks.

Adaptable and flexible and able to manage competing demands.

Strong internal stakeholder management able to coordinate with senior researchers operations project managers and commercial teams.

Excellent written and verbal (English) communication skills

Technically curious with an interest in learning new platforms and tools (e.g. survey scripting dashboarding tools or data processing workflows).

Collaborative team contributor willing to assist colleagues share knowledge and support overall team delivery.

Organised and processdriven with a commitment to following quality frameworks such as ISO 20252 and internal SOPs.

Why join Kantar

We shape the brands of tomorrow by better understanding people everywhere. By understanding people we can understand what drives their decisions actions and aspirations on a global scale. And if we combine the expertise of our people with the latest AI technology we can really help brands discover some amazing insights.

And because we know people we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a

way works for them. We encourage applications from all backgrounds and sections of society. Even if you feel like youre not an exact match wed love to receive your application and talk to you about this job or others at Kantar.

Join Kantars Global Research Group - combining human expertise with technology to help brands define positioning renew offers reach audiences and win with consumers - while bringing a media-effectiveness lens to client challenges.

Kantar is an equal opportunities provider

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Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.

Kantar is the worlds leading data insights and consulting company. We understand more about how people think feel shop share vote and view than anyone else. Combining our expertise in human understanding with advanced technologies Kantars 30000 people help the worlds leading organisations succeed and grow.