Regional Franchise Development Marketing Manager

• Develop and execute regional franchise investor marketing strategies and campaigns.

• Generate nurture and qualify prospective franchise investors through digital CRM content and event marketing.

• Partner closely with Franchise Sales Regional Agents country teams Property and Marketing to support franchise conversion.

• Plan and manage investor events campaigns content landing pages and lead-generation initiatives.

• Monitor campaign performance budgets attribution and funnel metrics to improve ROI and conversion.

• Adapt regional marketing strategies to local market needs across multiple Asian markets.

• Build strong relationships with prospective investors franchisees landlords agencies and external partners.

• Travel periodically across Asia to support local market activities and stakeholder engagement.

• 5 years of experience in franchise marketing B2B demand generation investor marketing commercial marketing or related fields.

• Proven experience managing multi-market lead-generation campaigns with measurable pipeline or revenue results.

• Strong knowledge of digital marketing CRM lifecycle marketing content events and landing-page optimisation.

• Experience working across multiple countries and cultures; Southeast Asian experience is an advantage.

• Strong analytical and commercial skills including experience with budgets attribution funnel reporting and performance optimisation.

• Excellent written and spoken English; additional Asian language skills are an advantage.

• Bachelors degree in Marketing Business Communications or a related field or equivalent experience.

• Experience in franchising fitness hospitality property retail or network-growth businesses is highly preferred.

• Commercially driven and focused on qualified pipeline and sales outcomes not just lead volume.

• Strong regional mindset with the ability to adapt strategies to local markets.

• Hands-on analytical organised and comfortable managing multiple markets and campaigns.

• Strong communicator and stakeholder manager who can influence across teams and cultures.

• Able to turn complex franchise propositions into clear and compelling investor messaging.

This is a regional role based in the Philippines with regular collaboration across time zones and periodic travel throughout Asia.