Product Marketing Specialist
Taguig - Philippines
Job Summary
We look for the risk-takers the collaborators the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So if you want to make the world say wow lets talk.
The conversation starts here. If this role matches your ambitions and skillset lets get started with your application. Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities.
Job Scope:
Portfolio Management
Manage the local product portfolio based on market and competitor landscape; Make the reasonable request for a specific model if necessary for a specific market strategy
Design a Marketing Plan for product lineup encompassing all internal (support teams) and external stakeholders (Dealers and Distributors)
Act as the key person for creating joint business plans with key accounts for penetrating emerging channels and for strategic brand partnerships (if any)
Act as the key person for SPH and HQ correspondences
Brand Management
Provide the overall/ segment-wise brand direction and strategy to work with Sales and Marketing Communications in their execution
Create a business plan utilizing market trends and in-depth data analysis that will establish the brand positioning with the collaboration of both internal and external stakeholders
Planning Forecasting Pricing Promotion and P&L Management
Channel Management
Come up with strategies and promotions that will ensure profitability in our sales channels
Strengthen and establish Sony brand presence in our sales channels with efficient and ROI-based shopfront management including retail executions VMD and promoter management
Operations Analysis and Reporting
Lead all daily weekly monthly and annual category operations/ planning
Generate data-based high-level analysis and reports to be shared with internal local Regional and Global stakeholders covering product category business and market performance
Review results of activities for succeeding planning purposes
Qualifications:
Candidate must possess a Bachelors Degree in Business Administration/Engineering or related disciplines
Preferably with at least 2 years of work experience in the field of Marketing Business Development and/or Product Management
Must have advanced working knowledge in Product and Channel Marketing
Must have advanced proficiency in Microsoft Excel and PowerPoint
Must be comfortable and passionate in working with numbers
Must have excellent analytical and strategic thinking skills
Must have excellent presentation and communication skills
Must be a quick learner with a go-getter attitude
Preferably with working background in the Consumer Electronics Industry or related
Must be an excellent team player who values speed and efficiency
Must be willing to work in Bonifacio Global CityTaguig City but is amenable to possibly do field work.
Required Experience:
IC