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Product Marketing Specialist

Sony


Job Location:

Taguig - Philippines

Monthly Salary: Not provided by the employer
Posted: 9 June 2026 (30+ days ago)
Application Deadline: 7 September 2026
Vacancies: 1 Vacancy
The job posting is outdated and position may be filled

Job Summary

We look for the risk-takers the collaborators the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So if you want to make the world say wow lets talk.

The conversation starts here. If this role matches your ambitions and skillset lets get started with your application. Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities.

Job Scope:

Portfolio Management

Manage the local product portfolio based on market and competitor landscape; Make the reasonable request for a specific model if necessary for a specific market strategy

Design a Marketing Plan for product lineup encompassing all internal (support teams) and external stakeholders (Dealers and Distributors)

Act as the key person for creating joint business plans with key accounts for penetrating emerging channels and for strategic brand partnerships (if any)

Act as the key person for SPH and HQ correspondences

Brand Management

Provide the overall/ segment-wise brand direction and strategy to work with Sales and Marketing Communications in their execution

Create a business plan utilizing market trends and in-depth data analysis that will establish the brand positioning with the collaboration of both internal and external stakeholders

Planning Forecasting Pricing Promotion and P&L Management

Channel Management

Come up with strategies and promotions that will ensure profitability in our sales channels

Strengthen and establish Sony brand presence in our sales channels with efficient and ROI-based shopfront management including retail executions VMD and promoter management

Operations Analysis and Reporting

Lead all daily weekly monthly and annual category operations/ planning

Generate data-based high-level analysis and reports to be shared with internal local Regional and Global stakeholders covering product category business and market performance

Review results of activities for succeeding planning purposes

Qualifications:

Candidate must possess a Bachelors Degree in Business Administration/Engineering or related disciplines

Preferably with at least 2 years of work experience in the field of Marketing Business Development and/or Product Management

Must have advanced working knowledge in Product and Channel Marketing

Must have advanced proficiency in Microsoft Excel and PowerPoint

Must be comfortable and passionate in working with numbers

Must have excellent analytical and strategic thinking skills

Must have excellent presentation and communication skills

Must be a quick learner with a go-getter attitude

Preferably with working background in the Consumer Electronics Industry or related

Must be an excellent team player who values speed and efficiency

Must be willing to work in Bonifacio Global CityTaguig City but is amenable to possibly do field work.


Required Experience:

IC


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