PPC Specialist

About Asiacruit

At Asiacruit we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart strategic and people-focused solutions. We support companies by providing high-quality talent for both local and global markets. If you are analytical collaborative and committed to enabling business growth we invite you to apply.

About the Role

We are looking for a PPC Specialist to plan execute optimize and report on paid search and digital advertising campaigns.

You will be responsible for managing pay-per-click campaigns across platforms such as Google Ads driving qualified traffic improving conversion performance and supporting measurable business growth.

This role is suited for a performance-focused digital marketing professional who is comfortable working with campaign data testing strategies managing budgets and turning insights into actionable improvements.

What Youll Do

• Plan build launch and manage PPC campaigns across search display shopping and remarketing channels.

• Manage paid search campaigns in Google Ads and other relevant advertising platforms.

• Conduct keyword research search term analysis competitor research and audience targeting.

• Develop and optimize ad copy extensions landing page recommendations and campaign assets.

• Monitor campaign performance budgets bids impression share quality score and conversion metrics.

• Optimize campaigns to improve ROAS CPA CTR conversion rate and overall return on advertising spend.

• Perform ongoing A/B testing of ads keywords audiences bidding strategies and landing pages.

• Manage daily and monthly paid media budgets in line with business objectives.

• Implement and maintain conversion tracking using tools such as Google Analytics 4 Google Tag Manager and advertising platform tracking.

• Analyze campaign data and identify opportunities to improve performance and efficiency.

• Prepare regular PPC performance reports and communicate insights trends and recommendations.

• Collaborate with content SEO creative web development and sales teams.

• Stay informed about changes to advertising platforms targeting capabilities privacy requirements and industry best practices.

• Maintain accurate campaign structures naming conventions documentation and operational processes.

What Were Looking For

• 2 years of experience in PPC paid search paid media digital marketing or a similar performance marketing role.

• Hands-on experience managing campaigns in Google Ads.

• Strong understanding of keyword research match types bidding strategies audience targeting and campaign structure.

• Experience optimizing campaigns against performance objectives such as ROAS CPA CTR and conversions.

• Strong analytical skills and the ability to interpret campaign performance data.

• Experience with Google Analytics 4 Google Tag Manager and conversion tracking.

• Understanding of landing page optimization conversion rate optimization and digital customer journeys.

• Experience creating performance reports using spreadsheets dashboards or reporting tools.

• Strong attention to detail and effective budget management skills.

• Ability to manage multiple campaigns priorities and deadlines.

• Strong written and verbal communication skills.

• Good English communication skills.

Nice to Have

• Google Ads Certification or other recognized digital advertising certifications.

• Experience with Google Merchant Center Performance Max YouTube Ads or programmatic advertising.

• Experience with paid social advertising platforms such as Meta Ads LinkedIn Ads or TikTok Ads.

• Experience with e-commerce lead generation B2B or international paid media campaigns.

• Experience using Looker Studio Excel SQL or other data analysis and reporting tools.

• Understanding of marketing attribution incrementality and multi-channel measurement.

Why Join

• Work on measurable digital marketing and paid advertising campaigns across diverse industries.

• Take ownership of PPC strategy campaign execution optimization and performance reporting.

• Develop advanced expertise in search engine marketing analytics conversion tracking and performance optimization.

• Collaborate with creative SEO content technology and commercial teams.

• Use data-driven insights to influence business growth and customer acquisition.

• Build your career in a growing and collaborative digital marketing environment.