Performance Marketing Manager
Job Location:
National Capital Region - Philippines
Monthly Salary:
Experience Required:
Posted:
Application Deadline:
Vacancies:
Job Summary
This is a remote position.
The Performance Marketing Manager is responsible for developing and executing data-driven digital marketing strategies that drive customer acquisition revenue growth and business expansion. This role manages paid advertising campaigns across Meta Google and TikTok while continuously optimizing campaign performance to maximize return on investment (ROI).
The ideal candidate is analytical strategic and results-oriented with strong experience in paid media marketing analytics conversion optimization and growth marketing.
Key Responsibilities
- Develop comprehensive digital marketing strategies aligned with business growth objectives.
- Create customer acquisition plans to support revenue growth and market expansion including expansion into the United States.
- Identify target audiences customer personas and growth opportunities.
- Recommend new marketing initiatives based on industry trends and competitive analysis.
Paid Advertising Management
Manage and optimize advertising campaigns across:
- Meta (Facebook & Instagram Ads)
- Google Ads
- TikTok Ads
Responsibilities include:
- Campaign planning and setup.
- Budget allocation and management.
- Audience targeting and segmentation.
- A/B testing of creatives messaging and landing pages.
- Performance optimization to improve ROI and ROAS.
Customer Acquisition & Revenue Growth
- Develop strategies to increase qualified leads and customer acquisition.
- Optimize marketing funnels to improve conversion rates.
- Identify opportunities to increase customer lifetime value (LTV).
- Support sales and business development initiatives through effective digital marketing campaigns.
Campaign Performance & Analytics
- Monitor campaign performance using key marketing metrics and KPIs.
- Analyze data to identify trends opportunities and areas for improvement.
- Prepare regular performance reports with actionable recommendations.
- Track metrics such as:
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Revenue generated
Content & Creative Collaboration
- Collaborate with designers content creators and video editors to develop high-performing marketing assets.
- Provide creative direction for ad copy graphics videos and landing pages.
- Ensure all marketing materials align with brand guidelines and campaign objectives.
Market Research & Competitive Analysis
- Research competitors and industry trends.
- Monitor changes across Meta Google and TikTok advertising platforms.
- Identify opportunities to improve campaign effectiveness and market positioning.
Communication & Collaboration
- Participate in regular strategy meetings with stakeholders.
- Present campaign results insights and recommendations.
- Collaborate closely with sales creative and leadership teams to achieve business goals.
- Maintain proactive communication regarding campaign progress challenges and opportunities.
Qualifications
- Proven experience managing paid advertising campaigns on Meta Google and TikTok.
- Strong understanding of performance marketing and digital advertising.
- Experience with customer acquisition lead generation and revenue growth strategies.
- Proficiency in Google Analytics and advertising platform dashboards.
- Strong analytical reporting and problem-solving skills.
- Excellent communication and project management abilities.
- Ability to manage multiple campaigns simultaneously while meeting deadlines.
Preferred Skills
- Meta Ads Manager
- Google Ads
- TikTok Ads Manager
- Google Analytics (GA4)
- Conversion tracking and attribution
- Marketing automation platforms
- A/B testing and experimentation
- Funnel optimization
- CRM integration
- Data visualization and reporting
- Budget management and forecasting
Willing to work US Timezone
Required Skills:
Qualifications Proven experience managing paid advertising campaigns on Meta Google and TikTok. Strong understanding of performance marketing and digital advertising. Experience with customer acquisition lead generation and revenue growth strategies. Proficiency in Google Analytics and advertising platform dashboards. Strong analytical reporting and problem-solving skills. Excellent communication and project management abilities. Ability to manage multiple campaigns simultaneously while meeting deadlines. Preferred Skills Meta Ads Manager Google Ads TikTok Ads Manager Google Analytics (GA4) Conversion tracking and attribution Marketing automation platforms A/B testing and experimentation Funnel optimization CRM integration Data visualization and reporting Budget management and forecasting Willing to work US Timezone
