Performance Copywriter and Digital Ad Specialist

Type of Contract: Independent Contractor

Working Hours: US business hours

Salary Range: $1.300 - $1.800 USD monthly

About the company

Our client is a growing company within the commercial truck accessories industry focused on delivering high-quality products that enhance vehicle productivity functionality and customer satisfaction. The company is heavily investing in marketing and e-commerce growth with Shopify playing a central role in its expansion strategy. Their team values collaboration innovation reliability and customer-focused solutions.

About the role

We are seeking a creative and performance-driven Performance Copywriter & Digital Ad Specialist to join the marketing team. This is a newly created role designed to support the companys growing focus on Shopify and digital marketing initiatives.

The ideal candidate will be responsible for creating and optimizing marketing ad creatives including graphic resizing ad formatting and conversion-focused copywriting for paid campaigns across digital platforms. This role combines creative design direct-response copywriting and ad execution to help drive customer acquisition and business growth.

The position is highly focused on Shopify-related marketing efforts and will play an important role in scaling the companys online presence and revenue generation strategies.

Key Responsibilities

• Design and produce high-converting digital ad creatives for paid marketing campaigns.
• Resize format and optimize advertising assets for multiple digital platforms and placements.
• Write compelling direct-response copy including headlines ad text product messaging and calls-to-action.
• Build and upload ad creatives into advertising platforms while ensuring correct specifications and tracking implementation.
• Support Shopify marketing initiatives through creative asset development and optimized campaign messaging.
• Conduct A/B testing on ad creatives layouts and copy variations to improve campaign performance.
• Collaborate with the marketing team to align creative assets with promotions product launches and overall growth strategies.
• Optimize website and landing page content to improve customer engagement and conversion rates.
• Analyze ad performance metrics and make creative adjustments based on campaign data.

Qualifications

• 2 years of experience in digital advertising direct-response copywriting and ad creative production.
• Strong experience with Adobe Photoshop and Illustrator.
• Experience using Klaviyo and familiarity with email marketing campaigns is preferred.
• Understanding of Shopify and e-commerce marketing best practices.
• Hands-on experience managing creatives within paid advertising platforms such as Meta Ads Manager and Google Ads.
• Strong understanding of conversion-focused marketing and digital advertising principles.
• Excellent attention to detail organization and time management skills.
• Ability to thrive in a fast-paced and growth-oriented environment.
• PORTFOLIO is mandatory

Other Information

• Full-time position.
• Newly created role with strong growth potential within the marketing department.
• Shopify-focused position with a strong emphasis on e-commerce growth initiatives.
• Opportunity to join a company where marketing plays a key role in overall business expansion.
• Industry: Commercial Truck Accessories.