Paid Social Specialist

Job Description:

Key Role and Responsibilities

• Work closely with the Paid Social Lead to implement manage and optimize paid social campaigns across Meta TikTok Pinterest Snapchat and other relevant social platforms.
• Ensure campaign setup trafficking creative tracking and reporting requirements are completed accurately and within agreed lead times.
• Monitor campaign delivery and performance daily optimizing budgets pacing targeting placements and creative elements in line with defined KPIs.
• Review media plans and campaign builds providing recommendations and constructively challenging inputs to ensure alignment with client objectives platform best practices and Heinekens planning governance.
• Lead or support conversations with platform partners on troubleshooting campaign setup best practices platform recommendations and issue resolution.

Qualifications and Key Experiences

• 2-4 years of experience managing paid social platforms and campaigns.
• Proficiency in paid social activation across Meta TikTok Pinterest Snapchat and other relevant platforms.
• Strong understanding of campaign objectives buying methods audience targeting bid strategies placements creative formats tracking measurement and setup guardrails.
• Experience working with social platform measurement solutions including Brand Lift Studies A/B tests creative testing audience testing and platform learning agendas.
• Familiarity with brand safety verification responsible advertising and media buying requirements across paid social environments.

Campaign Quality Assurance

• Ensure campaigns are aligned with Heinekens planning governance account taxonomy standards media buying guardrails responsible advertising requirements and platform best practices.
• Strong attention to detail across campaign setup budgets targeting creative placements tracking brand safety pacing and reporting inputs.
• Ability to build and assess campaign test cases including budget feasibility success metrics measurement approach and recommendations to drive clear learnings and case study outcomes.

Professional Skills and Aptitude

• Strong critical thinking and problem-solving skills with the ability to understand the rationale behind campaign setups investigate issues independently and proactively provide clear recommendations.
• Strongly numerate and comfortable managing large sets of data media plans and platform performance reports.
• Strong cross-functional collaboration skills with the ability to work effectively across planning creative operations reporting platform partners local markets and regional account teams.
• Good command of English to ensure articulate and smooth communication with the central hub.
• Commitment to delivering first-class work every time and never leaving a quality issue unchecked.

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