Paid Media Manager (Meta + Google) 20574

Role: Paid Media Manager (Meta Google Ads)

Priority Location: Global

Working Hours: 8AM - 8PM EST (Flexible during the core business hours)

Salary Range: $2500 - $3500

Type of contract: Full-Time

Type of job: Remote

About the Company

Our client is a high-growth innovative beauty brand redefining how consumers discover and experience cutting-edge beauty products. Operating globally our revenue is dynamically spread across three major pillars: Amazon (40%) Direct-to-Consumer Ecommerce (30%) and Wholesale & Retail (30%). You can find our products on the shelves of premier national retailers major pharmacy chains trendy lifestyle stores and hundreds of independent boutiques worldwide via wholesale marketplaces.

They operate as a lean agile team of 10 high-performing contributors distributed across the US Colombia Austria and the Philippines. Rather than building bloated departments we hire exceptional specialists who take extreme ownership move fast and drive results.

As they enter the next phase of rapid scaling we are transitioning critical growth functions in-house after years of working with agency partners. We are looking for builders who think like founders proactively solve complex problems and relentlessly optimize performance.

Company Structure & Leadership

You will work directly alongside an entrepreneurial hands-on founding team:

• Co-Founder A: Oversees Operations Finance Legal and Administration.
• Co-Founder B: Leads Marketing Branding Partnerships and Creative Strategy.

About the Role:

Our client is seeking a Senior Paid Media Manager to fully own customer acquisition and performance marketing across Meta and Google Ads.

Unlike standard media-buying roles that focus purely on button-pushing execution this role requires someone who seamlessly blends high-level growth strategy with aggressive hands-on channel optimization. You will inherit mature advertising accounts with a monthly ad spend ranging between $30000 and $80000 (depending on seasonality) and will be given full autonomy to scale performance efficiently.

The mandate is clear: Own paid acquisition as if it were your own business.

Key Responsibilities

• Channel Ownership: Own the strategy and day-to-day management of Meta and Google Ads.
• Budget Management: Manage advertising budgets ranging from approximately $30K$80K/month dynamically scaling during key peak periods.
• KPI Optimization: Monitor campaign performance tracking ROAS CAC MER CTR CPA and overall profitability metrics.
• Proactive Problem Solving: Identify performance issues before they become problems; pause underperforming campaigns reallocate budget and execute scaling opportunities.
• Data & Audience Analysis: Analyze customer behavior audience trends and ad performance to combat ad fatigue and surface new testing opportunities.
• Testing Roadmaps: Develop structured testing roadmaps across audiences creatives offers and landing pages.
• Creative Collaboration: Partner closely with the internal creative team and Co-Founder to provide actionable feedback on winning concepts and pitch new assets.
• Forecasting & Reporting: Work with leadership to forecast spend and performance around seasonal launches and promotions. Build dashboards and reporting that summarize campaign health and business impact.

What Success Looks Like

• Autonomous Growth Engine: Paid media becomes a proactive enginenot something leadership has to manage day-to-day.
• Continuous Optimization: Campaign performance consistently improves through ongoing structured experimentation.
• Data-Driven Decisions: Budget allocations are guided by clear data rather than reactive adjustments.
• Executive Confidence: Leadership has total confidence that advertising spend is being maximized for maximum ROI.
• Cross-Functional Synergy: Strong seamless communication exists between performance marketing and the creative department.

Who Were Looking For

• Experience: 48 years of hands-on experience directly managing Meta and Google Ads.
• Budget Scale: Proven track record of managing six-figure annual advertising budgets (preferably $30K/month minimum).
• Domain Expertise: Deep understanding of ecommerce performance marketing inside and out.
• Brand Scaling: Track record of scaling consumer brands (beauty fashion wellness CPG or similar preferred).
• Analytical & Strategic: Ability to analyze data deeply and make strategic recommendations with confidence.
• Proactive & Independent: Self-driven mindsetyou take initiative and dont wait for direction.
• Growth Mindset: You genuinely enjoy testing experimentation and continuous optimization.

Nice to Have

• Experience in beauty skincare cosmetics or fast-moving consumer products.
• Experience advertising Amazon products alongside direct-to-consumer (DTC) campaigns.
• Familiarity with TikTok Ads (a potential future expansion opportunity).
• Experience managing seasonal businesses with fluctuating month-to-month spend.
• Strong understanding of performance creative strategy and ad structure.

Required Experience:

Manager