Media Practice Leader

Paid Social Delivery Dentsu Global Services (DGS) Philippines

Level: L40

Location: Manila Philippines (DGS SEA delivery hub)

Function: DGS Media / Performance

Reports to: DGS Philippines leadership

Works with: DGS India Media hub leadership; dentsu market hiring managers and delivery leads (global); Talent Acquisition L&D Finance Commercial.

Shift: Late mid-shift 3:00 PM to 12:00 midnight PHT to cover global timezones and US market overlap.

Hybrid (partial RTO): Minimum 1 to 2 days per week onsite at the Makati office. The Lead is expected to model office presence. If the Lead does not show up the team will not follow so consistent onsite anchoring is part of the role.

Own the performance quality and growth of the Philippines paid social delivery team. This is an operational and demand-generation leadership role not a strategy role. The team executes paid social campaigns for dentsu markets worldwide and is dentsus designated global TikTok delivery hub a position created because TikTok delivery cannot run out of the primary India hub. The Lead is accountable for zero-defect delivery utilisation and capacity people leadership and retention winning new work from markets to fuel growth scaling the TikTok capability and driving the teams shift to AI-supported ways of working.

• Own day-to-day delivery quality across all paid social engagements (Meta TikTok and other platforms) to a zero-defect standard.
• Enforce the Internal Quality Assurance (IQA) process without exception. No work ships outside QA.
• Own utilisation capacity planning and resourcing hygiene against agreed thresholds.
• Set goals SLAs and standards and hold the team to them.
• Act as senior escalation point for delivery resourcing and quality issues.

• Grow the PH hub by winning work from dentsu markets. Act as the hubs internal salesperson: convince market leaders and hiring managers that the PH paid social and TikTok team is their best delivery option.
• Build trusted relationships with market stakeholders proactively pitch the hubs capability and capacity and convert that confidence into committed volume.
• Hunt for growth: identify which markets and accounts can send more work make the case and close it.
• Scale the global TikTok hub on the back of demand won growing headcount and markets served. Partner with Talent Acquisition to staff against that demand (TA owns sourcing; the Lead owns winning the work).