Marketing Specialist

Role Overview

We are looking for an All-Around Marketing Specialist who can take ownership of our

marketing initiatives from strategy to execution. The ideal candidate has a strong background in

lead generation SEO digital marketing content and campaign management with the

ability to identify opportunities and turn them into measurable business results.

This role will also work closely with the COE (Center of Excellence) to provide marketing

direction recommend initiatives and help establish effective and scalable marketing processes.

Key Responsibilities

1. Lead Generation & Business Development

Develop and execute lead generation strategies across multiple channels.

Research and identify potential clients markets industries and business opportunities.

Build and manage prospect lists and lead databases.

Conduct LinkedIn email online and other outbound lead-generation campaigns.

Develop lead nurturing strategies to convert prospects into qualified opportunities.

Monitor lead quality conversion rates and campaign performance.

2. SEO & Website Marketing

Develop and implement an overall SEO strategy.

Conduct keyword research and competitor analysis.

Optimize website pages blogs landing pages and other digital assets.

Develop strategies to improve organic traffic search rankings and website conversions.

Monitor SEO performance using tools such as Google Analytics Google Search

Console SEMrush Ahrefs or similar platforms.

Identify opportunities for technical on-page and off-page SEO improvements.

3. General Marketing Strategy

Develop and execute short- and long-term marketing strategies aligned with business

objectives.

Conduct market and competitor research.

Identify new marketing channels trends and opportunities.

Develop campaigns designed to increase brand awareness leads engagement and

revenue.

Create marketing plans campaign calendars and execution timelines.

Track marketing KPIs and provide recommendations based on results.

4. Content & Social Media

Develop content strategies for LinkedIn Facebook Instagram website email and other

relevant platforms.

Create or coordinate marketing content including posts articles blogs case studies

presentations and promotional materials.

Manage social media campaigns and monitor engagement.

Ensure messaging and branding remain consistent across channels.

Identify content opportunities based on customer needs industry trends and competitor

activity.

5. Marketing Campaigns

Plan launch and manage digital marketing campaigns.

Manage email marketing and lead-nurturing campaigns.

Support paid advertising initiatives when applicable.

Test different messaging audiences channels and campaigns to improve performance.

Analyze campaign results and continuously optimize performance.

6. Marketing Direction for the COE

Act as the marketing subject-matter resource for the COE.

Guide the COE on marketing strategies campaigns content lead generation and digital

initiatives.

Recommend new marketing initiatives based on market trends and business priorities.

Help establish marketing standards processes templates and best practices.

Work with the COE to identify opportunities to improve marketing efficiency and

scalability.

Provide regular updates on marketing performance challenges opportunities and

recommended actions.

7. Analytics & Reporting

Track and analyze marketing KPIs such as:

Leads generated

Qualified leads

Conversion rates

Website traffic

SEO rankings

Engagement

Email performance

Campaign ROI

Cost per lead

Prepare regular marketing reports and recommendations.

Use data to determine which marketing activities should be continued improved or

discontinued.

Ideal Candidate

Bachelors degree in Marketing Business Communications or a related field.

3 years of experience in digital marketing lead generation or a similar role.

Strong experience in B2B lead generation is highly preferred.

Hands-on experience with SEO and digital marketing.

Strong understanding of social media and content marketing.

Experience with email marketing and marketing automation.

Experience with CRM systems and lead management.

Strong analytical and research skills.

Good written and verbal communication skills.

Able to work independently and manage multiple marketing initiatives.

Strategic thinker who can also execute the work not just provide recommendations.

Comfortable working with international clients and remote teams.

Preferred Tools

Experience with some of the following is an advantage:

Google Analytics / GA4

Google Search Console

Google Ads

Meta Ads

LinkedIn

LinkedIn Sales Navigator

HubSpot

Mailchimp / Brevo / ActiveCampaign

SEMrush / Ahrefs

Canva

WordPress

CRM platforms

ChatGPT and other AI marketing tools

NA

What Were Looking For

Were not looking for someone who only specializes in one area of marketing.

We need a well-rounded marketer who can think strategically generate leads execute

campaigns understand SEO create content analyze results and proactively recommend

what the company should do next.

The ideal person should be able to say:

Give me the business goal and Ill help determine the marketing strategy

build the plan execute it measure the results and recommend the next

step.

Core focus:

Lead Generation SEO Digital Marketing Content Strategy Analytics COE

Marketing Guidance