Marketing Operations Senior Coordinator

Job Summary

Marketing Operations & Events Analyst is responsible for supporting the teams Operations & Events requirements including monitoring and updating the budget and spend data and report via IMP supporting vendor accreditation and payment processing as well as overseeing admin and logistical requirements of the team (shipments inventory items). The role also involves a lot of coordination and execution of events that drive brand awareness lead generation and customer engagement. This role also ensures operational excellence across marketing initiatives by managing timelines tools budgets and cross-functional coordination with internal teams and external partners.

Key Responsibilities

Marketing Operations

Oversee marketing admin requirements such as logistics shipment marketing stocks manage inventory etc. Coordinate with other functions such as procurement team finance admin HR etc. Ensure marketing processes are being efficiently utilized and followed or suggest improvements on current processes. Maintain marketing operations (IMP payment trackers) and events trackers (calendars etc) updated. calendars and ensure alignment across stakeholders Support budget tracking vendor coordination and accreditation and procurement and payment processes. Track campaign performance and generate reports on KPIs such as leads budget and spend reports savings etc.

Events Management

Plan and execute both virtual and in-person events including webinars conferences partner activations and customer engagements Coordinate logistics such as venue sourcing registration travel suppliers and on-site execution. Manage event timelines run-of-show documents and stakeholder communications Liaise with vendors (e.g. production platforms agencies) to ensure smooth delivery Oversee attendee management including invitations registrations and post-event follow-ups. Track event performance and prepare post-event reports with insights and recommendations.

Stakeholder & Cross-functional Coordination

Work closely with sales partnerships product marketing and external agencies to align objectives and execution Act as a point of coordination for partner-funded initiatives (e.g. MDF programs) ensuring proper utilization and identify process improvements to enhance operational efficiency

Qualifications & Skills

• Bachelors degree in Marketing Business Communications or a related field 35 years of experience in marketing operations event management or a related role
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Experience with marketing tools such as CRM systems (e.g. Salesforce) marketing automation platforms and event platforms (e.g. Cvent Zoom etc.)
• Excellent communication and stakeholder management skills High attention to detail especially in execution and reporting
• Ability to work in a fast-paced environment with tight deadlines
• Preferred Qualifications Exposure to B2B or technology marketing environments
• Familiarity with data analysis and reporting tools