Marketing Manager Philippines
Manila - Philippines
Job Summary
Marketing Manager
Digital-first Full-time
Job Title | Marketing Manager |
Department | Marketing |
Reports To | Senior Marketing Manager / Head of Marketing |
Direct Reports | Marketing Executive(s) and/or external freelancers (as required) |
Location | Location / Hybrid / Remote |
Employment Type | Full-time permanent |
We are looking for a Marketing Manager with strong digital skills to take day-to-day ownership of our campaigns. You will plan build launch and optimise activity across paid organic content and email working closely with the Senior Marketing Manager to turn strategy into delivery.
This is a doing role as much as a managing one. You will be in the ad accounts in the CMS and in the analytics platform yourself. Candidates who have worked in a digital marketing agency are particularly encouraged to apply: that background tends to build exactly the multi-channel fluency and delivery pace this role needs.
Plan build and launch digital campaigns across paid search paid social email and content.
Manage day-to-day performance of paid accounts budgets bids audiences creative rotation and negative keyword hygiene.
Coordinate campaign timelines assets and approvals across internal teams and external suppliers.
Write and brief campaign copy landing pages and creative concepts; work with designers to bring them to life.
Deliver the content calendar across blog landing pages social and email.
Execute on-page SEO improvements keyword research and content optimisation; support technical SEO fixes with developers.
Maintain and update the website through the CMS keeping content accurate current and conversion-focused.
Manage organic social channels scheduling community engagement and performance tracking.
Build and send email campaigns; manage lists segmentation and deliverability.
Set up and maintain automated journeys welcome flows nurture sequences re-engagement and abandoned-cart or equivalent.
Keep CRM data clean and ensure lead handover to Sales is accurate and timely.
Produce weekly and monthly performance reports across all owned channels.
Monitor GA4 and platform dashboards flag anomalies and propose optimisations backed by data.
Run A/B tests on ads subject lines landing pages and calls to action and document the learnings.
Act as day-to-day contact for agencies freelancers and media partners.
Track budget spend against plan and keep invoices and purchase orders in order.
Support the Senior Marketing Manager with planning forecasting and new initiatives.
3 years in a marketing role with a clear digital focus.
Hands-on experience running paid campaigns in Google Ads and Meta Ads Manager (LinkedIn Ads a plus).
Practical working knowledge of SEO principles and content marketing.
Experience with an email or marketing automation platform (HubSpot Mailchimp Klaviyo Marketo or similar).
Confident using GA4 to pull interpret and present performance data.
Comfortable in a CMS (WordPress Webflow Shopify or similar); basic HTML familiarity welcome.
Strong copywriting skills and a sharp eye for detail.
Well organised able to juggle several campaigns at once and hit deadlines.
Previous experience at a digital marketing agency having delivered campaigns across multiple clients and sectors.
Google Ads Google Analytics Meta Blueprint or HubSpot certification.
Experience with design or video tools (Canva Figma Adobe Creative Suite) for quick-turnaround assets.
Familiarity with SEO tooling such as Semrush Ahrefs or Screaming Frog.
Exposure to conversion rate optimisation or tools like Hotjar and Google Optimize alternatives.
Experience in industry / B2B SaaS / e-commerce / retail.
First 30 days: fully up to speed on all channels tools and reporting; owning weekly reporting independently.
First 90 days: running the campaign calendar end to end with a live testing backlog in place.
First 6 months: measurable improvement in engagement and conversion metrics on the channels you own.
Required Skills:
digital marketing
Required Education:
Bachelors Degree