Marketing Insights & Analytics Supervisor

The Insights & Analytics Supervisor supports the Insights & Analytics Manager in providing faster more actionableconsumer shopper and commercial insights across Brand and Trade Marketing. The role translates research campaignperformance and internal commercial data into practical insights that guide Marketing decisions including brand strategycampaign development store prioritization Local Store Marketing and A&P deployment.

KEY RESPONSIBILITIES

Consumer & Brand Research Support

• Support Brand Health Tracking and other consumer research.
• Coordinate with research agencies on questionnaires fieldwork data quality and reporting.
• Analyze awareness consideration relevance brand equity and consumer behavior; translate findings into clearimplications.

Shopper & Local Market Analytics

• Support CARTAS and other shopper / trade-area studies.Analyze local shopper behavior market conditions and store opportunities.
• Help identify priority stores and markets by combining shopper research with sales and store performance data.

Campaign & Marketing Performance Analysis

• Support measurement of campaigns promotions partnerships and Local Store Marketing initiatives.
• Analyze sales traffic transactions basket engagement and brand data including pre/post and test/control analyseswhere appropriate.
• Identify performance patterns and key drivers behind results.

Decision Support

• Prepare concise management-ready analysis highlighting key findings business implications and recommendedactions.
• Respond to ad hoc business questions and ensure insights are available early enough to influence planning anddecisions.

Reporting & Data Management

• Maintain recurring Marketing performance dashboards and trackers.
• Ensure data accuracy consistency and completeness; maintain research databases historical benchmarks andlearning repositories.
• Support standardization of performance measurement across Marketing programs.

F. Agency & Cross-Functional Coordination

• Coordinate with research agencies media partners and external data providers.
• Work with Finance RTM Operations Campaigns Branding Digital and Trade Marketing on business questions andmeasurement needs.

G. Capability Building

• Support the Insights & Analytics Manager in improving analytical capability across Marketing.
• Develop simple tools templates and guidance to improve

Qualifications

• Bachelors degree in Marketing Business Statistics Economics Psychology or related field.
• At least 35 years of experience in Consumer Insights Market Research Marketing Analytics Commercial Analytics orrelated roles.
• Experience in retail FMCG or consumer-facing businesses preferred.
• Analytical and curious
• Commercially grounded
• Detail-conscious and accurate
• Objective and evidence-based
• Clear and concise communicator
• Proactive problem solver
• Comfortable working across multiple teams and businessquestions
• Quantitative and analytical analysis
• Qualitative and quantitative research methodologies
• Consumer shopper sales and campaign performanceanalysis
• Excel / spreadsheets and data interpretation
• Analytics / data visualization tools
• Marketing performance dashboards and reporting
• Research agency and data provider coordinationBachelors degree in Marketing Business Statistics Economics Psychology or related field.