Marketing Head

Location: Quezon City

Work Setup: Full onsite

Schedule: Monday to Friday Dayshift

Role Overview

The Marketing Head will lead the overall marketing strategy and brand direction of the organization driving market presence customer engagement and business growth across multiple channels. The role requires a strong balance of strategic leadership and hands-on execution in brand management digital marketing market intelligence and event activations. Ideal candidates are currently in a Senior Manager or AVP-level role with proven experience handling tangible or consumer-driven products.

Qualifications

• Bachelors degree in Marketing Business Administration Communications or any related field; MBA or post-graduate studies is an advantage
• At least 15 years of progressive marketing experience with significant exposure in strategic marketing brand management and integrated marketing campaigns
• Must have experience handling automotive industrial consumer retail or other tangible/product-driven industries.
• Preferably currently holding or previously held a Senior Manager Group Marketing Manager Marketing Director or AVP-level position
• Strong background in market research consumer insights and translating market data into actionable business strategies
• Proven experience in digital marketing initiatives including social media campaigns online promotions performance marketing and brand visibility programs
• Extensive exposure in handling events and activations such as trade shows dealer/customer engagements product launches partnerships experiential marketing and on-ground promotional activities
• Strong leadership and stakeholder management skills with experience collaborating cross-functionally with sales operations and external partners/agencies
• Excellent communication presentation project management and strategic planning capabilities
• Highly analytical creative and results-driven with the ability to thrive in a fast-paced environment

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with the companys business objectives and growth targets
• Lead brand management initiatives to strengthen market positioning customer engagement and overall brand equity
• Drive market research and consumer insight activities to identify market trends customer behaviors competitive landscape and growth opportunities
• Oversee digital marketing campaigns and brand visibility initiatives across various platforms including social media online advertising outdoor/billboard placements and promotional activities
• Plan and manage events and activations such as trade shows dealer/customer events partnerships sponsorships experiential marketing programs and product/brand launches
• Collaborate closely with sales and commercial teams to support revenue generation channel development and customer acquisition initiatives
• Manage relationships with external agencies media partners suppliers and event organizers to ensure effective campaign execution
• Monitor marketing performance metrics campaign effectiveness ROI and customer engagement analytics to drive continuous improvement
• Lead and mentor the marketing team ensuring alignment capability development and high-performance execution
• Ensure consistency of brand messaging and marketing communications across all channels and touchpoints