Marketing Data Analyst

Location: Taguig
Work Set-up: On-site
Work Schedule: Monday to Friday

We are looking for a Marketing Data Analyst (CRM) to support marketing initiatives through customer data analysis and CRM optimization. The ideal candidate will provide insights that improve campaign performance customer retention and business growth.

• Analyze marketing and customer data to identify trends and opportunities.
• Develop customer segmentation for personalized marketing campaigns.
• Measure campaign performance and recommend optimization strategies.
• Support CRM initiatives focused on customer acquisition and retention.
• Create reports and dashboards to monitor key performance metrics.
• Collaborate with Marketing Sales and IT teams.
• Ensure CRM data quality and accuracy.
• Recommend automation to improve marketing efficiency.

• Bachelors degree in Marketing Business Data Analytics or a related field.
• Minimum of 2 years of experience in marketing analytics CRM or customer analytics.
• Experience working with digital or online products.
• Knowledge of SQL Python R or similar programming languages.
• Strong analytical and communication skills.
• Experience with CRM and marketing automation platforms is preferred.