GT Retailer Marketing Manager

We are seeking a results-driven General Trade Manager to lead and execute marketing initiatives across general trade channels including sari-sari stores mini groceries and other independent retail outlets.

This role plays a key part in driving sales growth strengthening in-store execution and enhancing overall market performance.

• Analyze sales data market trends and channel performance to identify growth opportunities and address gaps
• Develop and implement retail marketing strategies to improve product visibility availability and conversion in stores
• Lead the execution of in-store initiatives including promotions merchandising and point-of-sale materials
• Collaborate closely with sales brand and cross-functional teams to ensure alignment and effective execution
• Monitor performance of initiatives and optimize strategies based on insights and results
• Support the development of new channels and drive growth across key product categories
• Ensure readiness and scalability of programs for broader roll-out across different regions

• Bachelors degree in Marketing Business or a related field
• At least 810 years of managerial experience in trade marketing retail marketing or sales preferably within FMCG or a similar industry
• Proven track record of leading teams and driving successful marketing initiatives
• Strong analytical and problem-solving skills with the ability to turn insights into action
• Excellent stakeholder management and communication skills
• Ability to thrive in a fast-paced field-oriented environment
• Highly proactive detail-oriented and results-driven