You as the Growth & Marketing Operations Manager will build own and continuously improve how clients communicates with the market at scale. The client operates in a space where trust education and clarity matter. We are not selling low-consideration products. They are guiding people through significant financial and lifestyle decisions. That means our marketing cannot rely on hype shortcuts or shallow tactics. It must be structured honest and effective. The Growth & Marketing Operations Manager is responsible for ensuring that their marketing is not just active - but intentional measurable and aligned with reality . This is not a coordination role. It is an ownership role. You are responsible for how leads are generated how they are nurtured how they convert and how they stay engaged over time. You will sit at the intersection of data systems messaging and human behavior. The role requires someone who understands that good marketing is not about posting more content or running more ads. It is about building systems that consistently attract the right people communicate clearly and convert with integrity. The client is a high-performing team. They value preparation follow-through and reliability. The same standard applies here. Marketing must be predictable (within reason) explainable and continuously balancing both consistency and adaptability.
Requirements
RESPONSIBILITIES
Own the end-to-end marketing funnel (acquisition conversion retention) and content engine
Manage and optimize the marketing technology stack (CRM automation tracking reporting)
Design build and refine lead generation campaigns across multiple channels
Act as the primary interface between external marketing agencies and internal business goals ensuring they are accountable for alignment performance and output quality
Ensure content is produced distributed and optimized to support education trust-building and conversion (not just output volume)
Translate business goals into structured marketing campaigns and execution plans
Oversee database growth segmentation and lifecycle communication strategy
Build and maintain reporting dashboards that provide clear visibility on performance
Analyze campaign data and implement ongoing optimization improvements
Ensure alignment between content production marketing messaging and campaign strategy - including a balance with actual product/service delivery
Support webinar funnels content distribution and conversion pathways
Identify gaps inefficiencies or risks in current marketing systems and resolve them
Collaborate closely with Sales and other departments to ensure lead quality client understanding decision quality and lead quality feedback loops
SKILLSET & COMPETENCIES
This is a true full-stack role. You are expected to operate across strategy systems execution and analysis
You do not need to be the worlds best at every function but you must be competent enough to build troubleshoot improve and hold others accountable. You need to know when to outsource or when to do things internally.
This role requires someone who is as comfortable inside a CRM or analytics dashboard as they are thinking about messaging content and user experience.
The ability to connect technical execution with human behavior is critical. Core skills include:-
End-to-end funnel design and optimization
Marketing automation and CRM management (ActiveCampaign or similar)
Data analysis and performance interpretation
Campaign planning and execution across paid and organic channels
Agency management and performance accountability
Copy and messaging understanding (not necessarily writing everything but knowing what works)
Systems thinking and process design
Strong organization and prioritization
KNOWLEDGE & EDUCATION
This role requires practical applied experience.
Theory alone is not sufficient. You must have built run or improved real marketing systems and
Campaigns.
You must understand how leads are generated how they move through a funnel what causes
conversion and what breaks performance.
The minimum standard ensures capability. The preferred standard accelerates impact.
Minimum Standard
4 - 6 years experience in digital marketing growth or marketing operations
Hands-on experience with CRM and marketing automation platforms
Proven exposure to lead generation and conversion funnels
Preferred Standard
Experience in high-consideration or high-ticket industries (property finance education)
Experience managing paid media (directly or via agencies)
Strong understanding of lifecycle marketing and retention strategies
Formal or practical background in marketing business or analytics
Required Skills:
What youll be doing: Youll own the full marketing funnel from acquisition to retention manage and optimise our CRM and automation systems and build campaigns that actually convert. Youll work closely with agencies align marketing with business goals and turn data into clear actions that improve performance. This role is for someone whos not just strategic but also hands-on. You understand how campaigns work how leads move and what drives real results. Youre comfortable jumping between analytics messaging systems and execution. What were looking for: 46 years in digital marketing growth or marketing ops Strong experience with CRM and automation tools (ActiveCampaign or similar) Proven track record in lead generation and funnel optimisation Ability to manage agencies and hold them accountable Strong understanding of data performance and customer behavior Bonus if you have experience in high-ticket industries like property finance or education.
This is a remote position. ABOUT THE ROLE: You as the Growth & Marketing Operations Manager will build own and continuously improve how clients communicates with the market at scale. The client operates in a space where trust education and clarity matter. We are not selling low-consideration p...
This is a remote position.
ABOUT THE ROLE:
You as the Growth & Marketing Operations Manager will build own and continuously improve how clients communicates with the market at scale. The client operates in a space where trust education and clarity matter. We are not selling low-consideration products. They are guiding people through significant financial and lifestyle decisions. That means our marketing cannot rely on hype shortcuts or shallow tactics. It must be structured honest and effective. The Growth & Marketing Operations Manager is responsible for ensuring that their marketing is not just active - but intentional measurable and aligned with reality . This is not a coordination role. It is an ownership role. You are responsible for how leads are generated how they are nurtured how they convert and how they stay engaged over time. You will sit at the intersection of data systems messaging and human behavior. The role requires someone who understands that good marketing is not about posting more content or running more ads. It is about building systems that consistently attract the right people communicate clearly and convert with integrity. The client is a high-performing team. They value preparation follow-through and reliability. The same standard applies here. Marketing must be predictable (within reason) explainable and continuously balancing both consistency and adaptability.
Requirements
RESPONSIBILITIES
Own the end-to-end marketing funnel (acquisition conversion retention) and content engine
Manage and optimize the marketing technology stack (CRM automation tracking reporting)
Design build and refine lead generation campaigns across multiple channels
Act as the primary interface between external marketing agencies and internal business goals ensuring they are accountable for alignment performance and output quality
Ensure content is produced distributed and optimized to support education trust-building and conversion (not just output volume)
Translate business goals into structured marketing campaigns and execution plans
Oversee database growth segmentation and lifecycle communication strategy
Build and maintain reporting dashboards that provide clear visibility on performance
Analyze campaign data and implement ongoing optimization improvements
Ensure alignment between content production marketing messaging and campaign strategy - including a balance with actual product/service delivery
Support webinar funnels content distribution and conversion pathways
Identify gaps inefficiencies or risks in current marketing systems and resolve them
Collaborate closely with Sales and other departments to ensure lead quality client understanding decision quality and lead quality feedback loops
SKILLSET & COMPETENCIES
This is a true full-stack role. You are expected to operate across strategy systems execution and analysis
You do not need to be the worlds best at every function but you must be competent enough to build troubleshoot improve and hold others accountable. You need to know when to outsource or when to do things internally.
This role requires someone who is as comfortable inside a CRM or analytics dashboard as they are thinking about messaging content and user experience.
The ability to connect technical execution with human behavior is critical. Core skills include:-
End-to-end funnel design and optimization
Marketing automation and CRM management (ActiveCampaign or similar)
Data analysis and performance interpretation
Campaign planning and execution across paid and organic channels
Agency management and performance accountability
Copy and messaging understanding (not necessarily writing everything but knowing what works)
Systems thinking and process design
Strong organization and prioritization
KNOWLEDGE & EDUCATION
This role requires practical applied experience.
Theory alone is not sufficient. You must have built run or improved real marketing systems and
Campaigns.
You must understand how leads are generated how they move through a funnel what causes
conversion and what breaks performance.
The minimum standard ensures capability. The preferred standard accelerates impact.
Minimum Standard
4 - 6 years experience in digital marketing growth or marketing operations
Hands-on experience with CRM and marketing automation platforms
Proven exposure to lead generation and conversion funnels
Preferred Standard
Experience in high-consideration or high-ticket industries (property finance education)
Experience managing paid media (directly or via agencies)
Strong understanding of lifecycle marketing and retention strategies
Formal or practical background in marketing business or analytics
Required Skills:
What youll be doing: Youll own the full marketing funnel from acquisition to retention manage and optimise our CRM and automation systems and build campaigns that actually convert. Youll work closely with agencies align marketing with business goals and turn data into clear actions that improve performance. This role is for someone whos not just strategic but also hands-on. You understand how campaigns work how leads move and what drives real results. Youre comfortable jumping between analytics messaging systems and execution. What were looking for: 46 years in digital marketing growth or marketing ops Strong experience with CRM and automation tools (ActiveCampaign or similar) Proven track record in lead generation and funnel optimisation Ability to manage agencies and hold them accountable Strong understanding of data performance and customer behavior Bonus if you have experience in high-ticket industries like property finance or education.
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