GHL Manager

We are seeking a GHL & Marketing Automation Specialist to own the architecture build and ongoing operation of our GoHighLevel implementation. This is a high-autonomy systems-first role. You will not be handed tasks you will own the platform proactively identify gaps build the automations that move leads through our pipelines and ensure the GHL environment serves the origination team the business development team and leadership without friction.

This role reports to the Operations Manager and works in close day-to-day coordination with the Growth & Digital Manager (paid media SEO strategy and overall digital performance) and the Graphic Designer (brand assets and creative templates). You are the technical layer that connects the marketing teams strategy to execution the Growth & Digital Manager drives traffic; the GHL Specialist ensures the system captures qualifies nurtures and reports on every lead that traffic generates.

While your core function is GHL architecture and automation you will also provide supporting capability in two adjacent areas when needed: paid media campaign execution (assisting during peak periods or campaigns) and quick-turn design execution (simple asset updates template implementation and minor visual fixes alongside the Graphic Designer to avoid bottlenecks on time-sensitive requests). These are not primary responsibilities they are supporting skills that make you a more valuable member of a lean high-output team.

You also serve as the internal GHL subject matter expert training the broader team building the reference documentation and driving adoption across origination underwriting and business development.

• GHL Architecture CRM & Pipeline Management (25%):Design build and maintain pipelines for our divisions (Residential Private Lending Commercial Brokerage Reverse Mortgages). Own CRM hygiene contact taxonomy and team onboarding/training.
• Websites Landing Pages & Funnel Builder (25%):Own all web properties. Build and maintain websites city landing pages and funnel infrastructure. Ensure mobile responsiveness accessibility and SEO optimization.
• Marketing Automation & Nurture Campaigns (20%):Develop automation workflows for all lead sources. Manage lead routing consultation booking sequences and nurture campaigns while ensuring compliance with CASL and industry regulations.
• AI Agents Inbound & Outbound Voice (20%):Deploy and manage AI-powered inbound/outbound chat and voice agents (e.g. VAPI Retell AI) to handle lead qualification and broker inquiries. Monitor transcripts and refine prompts for brand alignment.
• Attribution Reporting & Integrations (10%):Own UTM capture and lead source tracking. Build stakeholder dashboards (lead volume CPL pipeline health). Manage technical integrations via Zapier/Make webhooks and third-party tools.

• 36 years of hands-on GoHighLevel experience (CRM pipelines automation workflows landing pages).
• Solid experience with WordPress and building high-quality landing pages. Our tech stack runs on GHL WordPress and Divi so that would be the ideal toolkit for this role.
• Proven experience building and maintaining multi-page websites and landing page funnels.
• Demonstrated experience deploying AI chat and voice agents (inbound and outbound).
• Strong technical proficiency with Zapier Make webhooks and third-party API integrations.
• Deep knowledge of UTM tracking attribution and reporting.
• Understanding of financial services compliance (CASL TCPA DNC regulations).
• Ability to create clear technical documentation and train non-technical teams.

• Experience in financial services mortgage brokerage or regulated industries.
• Working knowledge of HTML/CSS.
• Experience with GTM SearchAtlas or Figma/Canva for light design tasks.
• Experience with sub-account architecture in a GHL Agency environment.

• First 30 Days:Complete GHL audit/documentation resolve broken workflows and launch weekly reporting dashboards.
• First 90 Days:Deploy core automations launch inbound AI agents and implement consent tracking.
• First Year:Achieve full lead source attribution scale landing page infrastructure and create a fully documented team-operable GHL environment.

Required Experience:

Manager