Film Marketing Manager 1

LOOKING FOR STELLAR TOP CANDIDATES

Position: Film Marketing Manager
Working Hours: Full-Time Flexible with overlap in EST
Search Location: Global Search
Salary: 1500 - 3000 USD
: The Final Salary Offer depends on the clients decision interview results and experience

About the Client:

Our client is a personal injury law firm that has expanded into producing original feature films reality television and media content. As their entertainment division continues to grow they are seeking a Digital Marketing Manager (Film & Entertainment) to lead the digital marketing strategy for film and media releases from announcement through post-release.

This role will work across multiple entertainment projects collaborating with creative teams producers publicists and external partners to build audiences drive engagement and maximize the success of each release through innovative digital marketing campaigns.

About the Role:

The Digital Marketing Manager will own the digital marketing strategy and execution for multiple feature films and entertainment projects throughout their entire release lifecycle. From announcement through theatrical VOD streaming and post-release campaigns this individual will build audiences drive engagement and maximize each titles commercial success through an integrated mix of paid media organic social influencer partnerships clipping campaigns and creative content.

The ideal candidate has hands-on experience marketing films television or entertainment properties and is equally comfortable developing strategy launching campaigns managing creators analyzing performance and optimizing results across multiple simultaneous releases.

Role Responsibilities:

• Build the release strategy for each title: positioning audience segmentation platform mix and budget allocation from announce through post-release.
• Translate creative/festival assets (trailers stills festival buzz reviews) into a phased marketing calendar per title.
• Coordinate timing of paid pushes with earned media beats from Ferrari Films publicist and sales agent.

• Plan and manage (directly or via contracted media buyer) paid campaigns across Meta Google and TikTok.
• Own budget pacing and platform-level KPIs: cost per landing page visit cost per ticket/rental ROAS where trackable.
• Set up and maintain conversion tracking (pixels UTM structure attribution reporting).

• Build out branded social accounts for each title from scratch Instagram TikTok YouTube (Shorts main) Facebook and X as relevant including handles bios profile/cover art and link-in-bio setup.
• Own the organic content calendar and posting cadence per title separate from paid media: behind-the-scenes cast content countdowns meme/trend participation.
• Handle community management replying to comments/DMs monitoring sentiment surfacing fan-made content worth amplifying.
• Ensure visual and voice consistency across all owned pages for a given title and clean handoff/transition plan if pages continue post-release.

• Design and run clipping campaigns: recruiting a network of clippers/edit accounts to cut and post short-form content from the films footage junket interviews or BTS material across TikTok Reels and Shorts.
• Set and manage the incentive structure (e.g. pay-per-view/CPM pools flat fees or leaderboard bounties) and the budget ceiling for each campaign.
• Source clip-worthy raw footage early (junket BTS on-set) so clippers have material well ahead of release not just cut-downs of the trailer.
• Track clip performance (views engagement follower growth driven back to owned pages) and report which clippers/formats are driving the most traffic.
• Maintain content/usage guidelines for clippers to protect the films brand and avoid spoiler or tone missteps.

• Direct the cutting of vertical-first platform-native content (1530 second cutdowns meme-able moments) distinct from the traditional trailer.
• Manage a freelance editor or small creative bench for volume and iteration speed of social content.
• Test and select key art / poster concepts via paid social before final lock.

• Identify and manage micro- and mid-tier influencer seeding by genre (e.g. horror true crime action) relevant to each title.
• Coordinate any creator partnerships tied to junkets or premieres.

• Maintain one unified campaign calendar per title that aligns paid media organic social clipping campaigns and influencer content so they reinforce each other rather than run on separate tracks.
• Set campaign-level goals and checkpoints (follower growth engagement rate traffic to owned pages) distinct from paid-media KPIs and adjust the content mix based on whats converting.

• Commission or build film-specific landing pages / microsites for ticketing VOD/PVOD purchase and EPK access.
• Maintain social handles and email capture infrastructure for each title once built.

• Deliver a weekly performance report per active title: spend platform-level metrics and a plain-language read on whats working.
• Flag underperformance early enough to reallocate budget within the same release window.

Requirements:

• Has at least 3 years running digital marketing campaigns for film television or comparable entertainment/media releases not general e-commerce.
• Hands-on paid media experience (Meta Ads Manager Google Ads TikTok Ads) with real film or VOD campaign benchmarks to cite.
• Experience building social pages from zero and running organic content calendars not just paid placements.
• Direct experience running clipping campaigns recruiting clippers structuring incentive/payout models and tracking clip-driven growth.
• Comfort directing or briefing freelance editors for vertical/social-native content.
• Working knowledge of influencer seeding and genre-specific creator communities.
• Experience setting up conversion tracking and delivering ROAS-based reporting.
• Ability to manage multiple titles on staggered timelines without dedicated in-house support staff.
• Bonus: Prior experience coordinating with publicists or sales agents around a festival or theatrical release.

NOTE: We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization we kindly request that you direct any update inquiries to the team responsible for handling your initial application.