Field Based Marketing Executive

Job Description

DETAILS OF THE ROLE:

The Field-Based Marketing Executive supports the Product Manager and cross-functional teams in launching and growing a new oncology tumor indication. The role focuses on understanding the healthcare environment gathering field and customer insights identifying patient journey gaps engaging potential early adopters and prescribers and executing business tactics that support access adoption and achievement of business objectives.

• Develop strong tumor-specific insights by understanding the healthcare environment hospital and government policies patient segments and potential healthcare professional customers.
• Identify pain points and unmet needs across the patient journey and work with cross-functional teams to design and implement solutions that improve patient experience and access to appropriate treatment.
• Partner with the Product Manager to identify business opportunities develop business plans and execute key tactics and innovative programs for a new tumor launch.
• Build deep product and disease-state knowledge and engage target prescribers with approved scientific and clinical information.
• Coordinate with Sales Marketing Medical and other internal teams to deploy approved promotional and non-promotional activities aligned with customer needs.
• Develop and execute customer engagement and call plans including omnichannel engagement approaches tailored to customer preferences.
• Continuously update customer insights HCP segmentation persona and adoption levels to guide business decisions.
• Conduct all activities in line with company ethics and compliance medical-legal SOP requirements.

• Growth and market share performance for the assigned tumor type.
• Effective management of spend versus budget.
• Identification and resolution of patient journey gaps on a continuous basis.
• Timely implementation of planned promotional non-promotional and innovative activities.
• Achievement of target call plans and quality customer engagement.
• Improvement in adoption level of target KOLs and key prescribers aligned with plan.
• Timely accurate and actionable field insights shared with cross-functional teams.

• Education: Bachelors degree in Pharmacy Science or a related field; MBA is an advantage.
• Experience: 23 years of customer-facing sales marketing or healthcare-related experience. Prior Oncology Hospital Acute Care or Specialty Products Experience preferred.
• Language: Fluent in spoken and written English.
• Skills: Strong understanding of patients HCPs market dynamics and the healthcare system.
• Commercial capabilities: Communication influencing negotiation customer focus planning organizing and results orientation.
• Collaboration: Ability to work effectively with cross-functional teams and engage internal and external stakeholders.
• Mindset: Positive entrepreneurial agile and proactive with a strong commitment to integrity and compliance.

Required Skills:

Brand Management Brand Management Brand Marketing Creative Campaign Development Data Analysis Digital Marketing Field Marketing Global Marketing Strategy Google Analytics Healthcare Marketing Interpersonal Relationships Market Analysis Marketing Communications Planning Marketing Content Strategy Marketing Management Marketing Operations Marketing Planning Marketing Strategies Marketing Strategy Implementation Market Positioning Market Research Outside Sales Product Development Product Management Project Management 9 more

Preferred Skills:

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Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

10/1/2026

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