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E-commerce Digital Marketing Specialist

Somewhere

Job Location:

Philippines - Philippines

Monthly Salary: Not provided by the employer

Posted: 17 October 2026 (Yesterday)

Application Deadline: 14 January 2027

Vacancies: 1 Vacancy

Job Summary

Digital Marketing Specialist

Location: Remote (Based in the Philippines)

Employment Type: Full-Time (40 hours/week)

Schedule: Flexible daily schedule with a mandatory 3-hour daily overlap during U.S. Pacific Standard Time (PST) business hours (approx. 4:00 PM 9:00 PM Philippine Time / 1:00 AM 6:00 AM PST)

Target Compensation: $1000 $1500 USD / month (commensurate with experience)

Hiring Timeline: Urgent priority Candidate shortlist delivered within 1 week of agreement execution

Role Summary

Our client is an established modern consumer lifestyle and vaporizer technology brand known for designing premium high-performance hardware and accessories. We deliver innovative hardware solutions supported by strong relationships across direct-to-consumer (DTC) retail and wholesale distribution networks.

We are seeking a proactive highly autonomous Digital Marketing Specialist based in the Philippines to take end-to-end ownership of our day-to-day digital marketing execution. The ideal candidate is a self-starter who can plan execute and deliver results independently without requiring micro-management. You will manage official social media channels (primarily Instagram) lead micro-influencer outreach and product seeding execute scheduled email campaigns in Klaviyo oversee routine WordPress site content updates and monitor storefront performance using Google Analytics 4.

Key Responsibilities

Social Media Management & Influencer Collaborations

Instagram Ownership: Plan create and schedule content across Instagram (Posts Stories Reels) to drive engagement maintain visual aesthetic and foster community growth.
Independent Content Planning: Build and manage a structured weekly and monthly content calendar aligned with product launches seasonal promotions and commercial priorities.
Influencer & KOL Management: Identify negotiate with and onboard micro-influencers key opinion leaders (KOLs) and content creators in adult lifestyle niches.
Campaign Execution: Coordinate product seeding creative reviews unboxing/review tracking and influencer posting schedules.
Community Management: Respond promptly to customer DMs and comments while maintaining strict adherence to platform regulations and brand guidelines.

Email Marketing & Campaign Automation

Klaviyo Execution: Design copywrite and deploy regular promotional newsletters product launch announcements and hardware guides for B2C and B2B wholesale segments.
Lifecycle Sequences: Maintain and refine automated flow series (welcome abandoned cart post-purchase).
List Hygiene & Deliverability: Manage audience segmentation and campaign tracking (open rates CTR revenue generation).

Website Management & Basic Analytics

WordPress/WooCommerce Content Updates: Perform routine updates for promotional banners product catalog details and landing pages.
SEO & Storefront UX: Implement basic on-page SEO (meta titles header structures image compression internal linking) and support seamless navigation from ad click to checkout.
GA4 Reporting: Track core metrics in Google Analytics 4 and Google Search Console to monitor traffic channel attribution and conversion rates.

Creative Content Production & Asset Creation

Visual Design: Draft marketing graphics using Canva Adobe Photoshop/Illustrator or modern design suites.
Short-Form Video & AI Tools: Edit short-form video assets and leverage AI tools for quick visual asset generation and motion graphics.
Creative Agency Coordination: Work with third-party photographers videographers and agencies to obtain fresh product imagery.

Candidate Qualifications

Required Experience & Skills

3 Years Experience: Proven track record in digital marketing for consumer hardware DTC e-commerce or adult lifestyle brands.
Self-Directed & Autonomous: Ability to set weekly priorities execute campaigns independently and present weekly performance results without requiring step-by-step guidance.
Instagram Management: Deep familiarity with Instagram visual trends Reel creation and platform-native engagement strategies.
Influencer Recruitment: Hands-on experience conducting creator outreach managing product seeding and tracking creator deliverables.
Tech Stack Mastery: Proficiency in Klaviyo WordPress/WooCommerce Google Analytics 4 and Canva/Photoshop.
Copywriting: Excellent written English skills with strong cultural familiarity with U.S. adult consumer communication styles.
Equipment & Setup: Dedicated quiet remote workspace with a high-performance computer and reliable high-speed internet connection.

Working Hours & Overlap

Flexibility: Full-time (40 hours/week) with a required 3-hour daily overlap during U.S. Pacific Time business hours (e.g. 4:00 PM 9:00 PM Philippine Time) for catch-ups communications and alignment meetings.