Direct Marketing

Execute and optimize 1:1 direct marketing content across email SMS and direct mail channels. This role partners closely with creative campaign and compliance teams to deliver accurate compliant and high-performing customer communications.

• Execute 1:1 direct marketing content (email SMS direct mail) aligned with channel plans and content calendars; collaborate with the creative team on copy assets and templates
• Build and maintain content components (modules snippets dynamic blocks) ensuring proper version control tagging accessibility compliance and approvals
• Set up QA and launch campaigns and journeys including audience segmentation personalization rules link/UTM validation and deliverability checks
• Monitor in-flight campaign performance in partnership with the campaign team and flag issues or optimization opportunities
• Support AI-enabled content workflows (draft generation content variations summaries) with human review for brand alignment accuracy and compliance
• Conduct A/B testing and document insights; update content playbooks and libraries based on performance learnings
• Track and report key channel KPIs including open rates click-through rates conversion metrics deliverability (bounces/blocks) complaints and opt-in/opt-out trends; recommend remediation actions
• Partner with Compliance and Legal to ensure all content adheres to HIPAA TCPA ADA and internal governance standards; maintain audit-ready documentation

• 35 years of experience in direct marketing content operations (email SMS direct mail) preferably within a regulated industry (healthcare experience is an advantage)
• Hands-on experience with journey orchestration tools content management systems tagging frameworks QA processes and analytics dashboards
• Comfortable using AI tools for content drafting and optimization with strong attention to detail and governance standards
• Strong organizational and project management skills; able to manage multiple campaigns and deadlines simultaneously
• Excellent communication and collaboration skills working effectively with creative analytics product and compliance teams
• Bachelors degree in Marketing Communications or a related field