Digital Marketing Specialist

Location: Remote Philippines
Employment Type: Full-Time ICA
Schedule: U.S. Central Time overlap required
Compensation: $8.50 USD/hour
Reports To: Chief Operating Officer with collaboration across marketing and leadership teams

Our client is a growing healthcare organization focused on providing high-quality patient care education and patient experiences.

The organization combines clinical expertise with modern digital marketing to educate its audience strengthen its online presence and support continued growth.

They are looking for a highly organized hands-on Marketing Specialist who can independently execute across content video social media email marketing website publishing & maintenance marketing automation reporting and marketing operations.

This is an execution-heavy role for someone who enjoys being close to the work taking ownership of projects identifying opportunities for improvement and turning ideas into completed marketing initiatives.

This is not a narrow video editing or social media scheduling position. The successful candidate will be expected to contribute across the full marketing workflow from content planning and creative recommendations through production publishing campaign execution performance review and documentation.

The Marketing Specialist will manage the day-to-day execution of the organizations digital marketing activities.

Approximately 8085% of the role will focus on direct marketing execution with approximately 1520% focused on marketing administration coordination tracking documentation and related projects.

The ideal candidate can take an idea campaign doctor video webinar livestream patient story or other source material and independently turn it into polished appropriately distributed marketing content.

This includes:

• Short-form and long-form video editing
• Content planning and repurposing
• Proactive marketing ideas and creative recommendations
• Social media and website publishing
• Email and newsletter campaign execution
• Marketing automation support
• Performance review and optimization recommendations
• Marketing project management and tracking
• Documentation and SOP maintenance
• Marketing-related administrative work and special projects

The successful candidate should be comfortable working independently making thoughtful recommendations testing solutions and moving projects forward without needing every next step to be assigned.

• Maintain a rolling four-week content calendar tied to marketing priorities campaigns events educational initiatives and seasonal opportunities.
• Proactively identify opportunities for new content repurposing campaigns and audience engagement.
• Provide creative and marketing recommendations based on available content business priorities audience needs and performance.
• Take approved concepts from idea through production review publishing and completion.
• Repurpose existing content into multiple marketing assets and formats.
• Ensure marketing activities remain organized scheduled and moving forward.

• Adapt schedule and publish approved content across assigned channels including:
  • Instagram
  • Facebook
  • TikTok
  • YouTube
  • X
  • Google Business Profile
  • Website/blog
• Format content appropriately for each platform.
• Maintain accurate publishing schedules and trackers.
• Confirm captions links calls to action branding formatting accessibility and approvals before publishing.
• Track content from assignment through publication and performance review.
• Identify opportunities to improve content distribution and engagement.

• Independently edit short-form and long-form video content.
• Produce polished vertical videos for social media including:
  • Accurate cuts and transitions
  • Captions
  • Audio cleanup
  • Basic branded graphics
  • Thumbnails
  • Calls to action
• Edit webinars livestreams educational videos patient testimonials promotional videos and other long-form content as assigned.
• Use Descript or comparable tools to transcribe identify edit and repurpose longer recordings.
• Use AI tools such as Claude to assist with hooks captions summaries copy and content ideation.
• Apply independent creative judgment rather than relying on AI-generated outputs without review.
• Repurpose source material into coordinated social email website and campaign content.
• Maintain organized source files templates exports and naming conventions.

• Write build format test and schedule newsletters and promotional campaigns in Zoho Campaigns or comparable platforms.
• Work from campaign objectives and approved brand guidance while contributing ideas for copy structure subject lines calls to action and content.
• Build campaign assets within established templates and workflows.
• Test links forms tags tracking source attribution and automated routing before launch.
• Coordinate campaign timing with the broader content calendar.
• Monitor available campaign performance metrics including delivery opens clicks and engagement.
• Review results and recommend practical improvements for future campaigns.

• Support and maintain approved ManyChat or comparable marketing automation workflows.
• Configure and test automated comment responses direct-message flows FAQs lead capture and routing.
• Test workflows end to end before confirming completion.
• Troubleshoot workflow or integration issues and escalate technical limitations when appropriate.
• Identify opportunities to improve automation efficiency and user experience.
• Maintain clear documentation of workflows prompts configurations and SOPs.
• Learn new automation tools and platforms as the organizations marketing needs evolve.

• Review available performance data across social email website and campaign channels.
• Identify trends opportunities underperforming content and areas for improvement.
• Make practical recommendations based on performance data and observed results.
• Track relevant marketing metrics in designated spreadsheets or reporting systems.
• Help determine which content campaigns formats and channels are producing the strongest results.
• Incorporate learnings into future content and campaign execution.

• Own assigned marketing projects from brief through verified completion.
• Break larger projects into milestones and maintain realistic deadlines.
• Maintain marketing trackers calendars spreadsheets documentation and project-management systems.
• Keep project status next steps blockers owners and deadlines current.
• Raise risks or delays early and provide a recommended solution where possible.
• Prepare organized project handoffs when required.
• Maintain and update SOPs and repeatable marketing workflows.
• Complete assigned marketing-related administrative work and special projects.
• Support other marketing initiatives as business priorities evolve.

• Use approved AI tools to improve efficiency across:
  • Content ideation
  • Transcription
  • Video editing
  • Copy development
  • Content repurposing
  • Research
  • Marketing workflows
  • Automation
• Use AI as a productivity tool rather than a replacement for marketing judgment or execution ability.
• Review and refine all AI-assisted work before publication.
• Verify facts claims messaging formatting and brand alignment.
• Remove generic inaccurate or low-quality AI-generated material.
• Remain accountable for the quality and accuracy of final deliverables.

• 2 years of hands-on experience in digital marketing content marketing social media marketing or a related marketing role.
• Demonstrated experience executing marketing campaigns from planning through completion.
• Strong short-form and long-form video editing experience.
• Portfolio demonstrating actual marketing execution not solely social media graphics or video samples.
• Experience maintaining a multi-week content calendar.
• Experience publishing across multiple social media platforms and a website/CMS.
• Experience writing and executing email campaigns or newsletters.
• Working experience with marketing automation lead-routing workflows or conversational marketing platforms.
• Experience reviewing marketing performance and making optimization recommendations.
• Strong spreadsheet project tracking and documentation skills.
• Comfortable learning and troubleshooting new marketing platforms.
• Strong understanding of AI-assisted marketing workflows.
• Excellent written and spoken English.
• Strong attention to detail and quality control.

Experience with some combination of:

• Descript
• Claude or comparable AI tools
• CapCut
• Adobe Premiere Pro
• Canva
• Meta Business Suite
• TikTok
• YouTube Studio
• Google Business Profile
• Website CMS platforms
• Social scheduling platforms
• ManyChat or comparable automation platforms
• Zoho Campaigns or comparable email marketing platforms
• Google Workspace
• Microsoft Excel
• Project management platforms

Candidates do not need experience with every platform listed. Strong hands-on marketing execution problem-solving ability and the ability to learn new tools are more important.

• Highly organized and detail-oriented
• Strong ownership and accountability
• Proactive and self-directed
• Creative and comfortable suggesting new ideas
• Strong written and verbal communication
• Excellent English comprehension
• Reliable follow-through
• Strong project-management instincts
• Comfortable managing multiple priorities and deadlines
• Solutions-oriented and willing to troubleshoot
• Strong judgment when reviewing AI-generated or automated outputs
• Comfortable working independently without continuous prompting
• Adaptable and willing to learn new tools and processes
• Able to identify problems and recommend practical solutions
• Comfortable receiving feedback and improving work based on performance

The ideal candidate is a well-rounded hands-on marketer not simply a video editor or social media scheduler.

You enjoy taking ownership of a marketing initiative and figuring out what needs to happen next. You can edit a video write campaign copy build a newsletter update a content calendar publish across multiple platforms test an automation review performance and recommend what should be done differently next time.

You are creative enough to bring new ideas to the table but organized enough to execute those ideas reliably.

You are comfortable using AI to work faster but you bring your own marketing judgment editing ability creativity and problem-solving skills to the work.

Most importantly you are comfortable with the full scope of this role including video production social media email campaigns website publishing marketing automation performance analysis project tracking administration and marketing-related special projects.

This role will be central to keeping the organizations marketing engine moving consistently and effectively.

The successful candidate will ensure that valuable clinical educational and promotional content is transformed into polished marketing assets distributed across the appropriate channels measured and continuously improved.

Rather than simply completing individual marketing tasks this person will help create a more organized consistent and scalable marketing operation.