Digital Marketing Specialist

This position leads a companys online marketing strategy driving brand awareness customer acquisition and revenue growth through digital channels. They blend creative strategy with data-driven decision-making to optimize campaigns across multiple platforms.

Strategy Development

• Setting marketing goals aligned with business objectives (e.g. leads sales brand awareness)
• Identifying target audience and creating buyer personas
• Choosing the right mix of digital channels (SEO social email paid ads etc.)
• Budget planning and resource allocation

Search Engine Optimization (SEO)

• On-page optimization (keywords meta tags site structure)
• Off-page optimization (backlinks domain authority)
• Technical SEO (site speed mobile-friendliness crawlability)
• Keyword research and competitive analysis

Social Media Marketing (SMM)

• Managing brand presence across platforms
• Community engagement and reputation management
• Paid social advertising campaigns
• Influencer partnerships

Paid Advertising (PPC/SEM)

• Managing Google Ads Meta Ads LinkedIn Ads etc.
• Budget optimization
• Retargeting and remarketing campaigns

Analytics & Data Analysis

• Tracking KPIs (traffic conversion rate CTR ROAS CAC LTV)
• Using tools like Google Analytics Tableau or CRM dashboards
• Reporting insights to stakeholders

Brand Management

• Ensuring consistent brand voice/visuals across channels
• Monitoring online reputation and sentiment

Website & UX Optimization

• Landing page design and optimization
• Ensuring mobile responsiveness
• Improving site navigation and conversion funnels

• Education Qualification: College Graduate. Preferably Marketing or Advertising course
• No. of Years of Experience: 6-10 years
• Strong understanding of brand strategy storytelling and and positioning
• Experience managing campaigns across digital and offline channels
• Brand and Product marketing/creative advertising/media planning
• Strong understanding of automotive products customer journeys