Digital Brand & Growth Manager (AO-14018)

This is a remote position.

DIGITAL BRAND & GROWTH MANAGER

POSITION

ABOUT ACCESS OFFSHORING:

We specialise in providing Australian businesses with experience and qualified professionals based in the Philippines. Not only does our team of recruiters have extensive experience in sourcing and recruiting offshore talent we also help Australian businesses implement best practice when it comes to building an offshore team.

ABOUT THE CLIENT:

Our Client operate multiple premium brands across hair skin makeup and founder-led personal branding with a strong focus on customer experience digital innovation brand building and business growth.

Unlike traditional corporate businesses our brands have been built from the ground up by a husband-and-wife team who are passionate about creating exceptional experiences building strong communities and doing things differently.

Today their brands sit at the intersection of beauty fashion wellness lifestyle and modern luxury. Theyre building an ecosystem of brands designed for modern women who value quality efficiency style self-investment and meaningful experiences.

They believe premium doesnt need to feel corporate or pretentious. They value authenticity creativity innovation exceptional customer experience and genuine human connection. As they continue to grow theyre looking for a highly capable Digital Brand & Growth Manager to help strengthen and expand our digital ecosystem across multiple brands. This is a collaborative role where strategic thinking creativity initiative and attention to detail are highly valued.

JOB SUMMARY:

The Digital Brand & Growth Manager will play a key role in shaping managing and growing the digital presence of multiple brands. This position combines digital marketing brand management content strategy ecommerce management customer journey optimisation digital communication and workflow development related to marketing and customer experience. The successful candidate will work closely with the founders and leadership team to contribute ideas challenge thinking identify opportunities and help execute initiatives that drive brand awareness engagement customer retention and business growth. This is not simply an execution role. We are looking for someone who can contribute strategically take ownership and become a valued part of the brands growth journey.

KEY RESPONSIBILITIES:

Digital Marketing & Brand Strategy

• Contribute to marketing strategy campaign development and growth initiatives
  

• Identify opportunities to improve brand awareness engagement customer acquisition and retention
  

• Monitor digital performance and recommend improvements based on data and insights
  

• Stay current with platform trends digital marketing innovations AI developments and consumer behaviour
  

• Assist in building a cohesive digital ecosystem across multiple brands
  

• Contribute fresh ideas and recommendations that strengthen brand positioning and customer connection
  

• Support growth initiatives across all brands with a focus on customer experience conversion and long-term brand value
  

Social Media & Content Strategy

• Manage and maintain multiple Instagram and TikTok accounts
  

• Develop and execute content calendars across all brands
  

• Assist with content strategy planning copywriting and campaign execution
  

• Repurpose content across multiple platforms and formats
  

• Contribute creative ideas that strengthen brand positioning and audience engagement
  

• Maintain consistency of brand voice and messaging across all channels
  

• Support founder-led personal brand content initiatives
  

• Monitor trends cultural shifts and emerging opportunities relevant to our audience
  

Website & Ecommerce Management

• Maintain and update Wix websites
  

• Manage and optimise Shopify stores
  

• Create and update landing pages website content and promotional campaigns
  

• Monitor and improve customer journeys and conversion pathways
  

• Ensure all digital assets remain current functional and aligned with brand standards
  

EDM SMS & Customer Communications

• Develop create schedule and optimise EDM and SMS campaigns
  

• Implement manage and optimise ManyChat automations and customer journeys
  

• Build conversational marketing flows that improve engagement lead generation and customer experience
  

• Assist with customer nurture sequences and retention initiatives
  

• Support product launches promotions events and seasonal campaigns
  

• Ensure all customer communications reflect the premium positioning of our brands
  

Digital Systems Automation & Workflow Optimisation

• Build and improve workflows directly related to marketing content production customer communication lead generation ecommerce reporting and digital operations
  

• Identify opportunities for automation and efficiency improvements across digital platforms
  

• Assist in implementing systems that improve marketing execution and customer experience
  

• Create and maintain SOPs documentation and process guides relevant to digital marketing functions
  

Please note: This role focuses on digital marketing brand development customer communication and digital workflows. It is not responsible for the day-to-day operational management of the salon clinic or team operations.

Brand Development & Customer Experience

• Help shape and maintain premium brand standards across all digital touchpoints
  

• Ensure consistency across Hair Skin Makeup and Founder brands
  

• Contribute ideas that strengthen customer connection loyalty and brand positioning
  

• Support the development of campaigns that build community and long-term customer engagement
  

• Assist in creating memorable customer experiences across all digital touchpoints
  

• Help ensure every customer touchpoint reflects the quality and values of our brands
  

SKILLS & QUALIFICATIONS:

• Minimum 5 years experience in digital marketing brand management ecommerce or a similar role
  

• Strong understanding of Instagram TikTok and social media growth strategies
  

• Shopify management experience
  

• Wix website management experience
  

• EDM and SMS marketing experience
  

• ManyChat experience
  

• Experience using Meta Business Suite
  

• Canva proficiency
  

• CapCut or equivalent video editing experience
  

• Strong Google Workspace skills
  

• Experience using Slack and Trello
  

• Advanced experience using AI tools such as ChatGPT Claude Gemini or similar
  

• Strong written and verbal English communication skills
  

• Excellent organisational and time management skills
  

• High attention to detail and commitment to quality
  

• Ability to manage multiple projects simultaneously
  

• Strong commercial awareness and customer-focused thinking
  

HIGHLY REGARDED

• Experience working with premium luxury beauty fashion wellness lifestyle or service-based brands
  

• Experience supporting founder-led or personal brands
  

• Experience managing multiple brands simultaneously
  

• Experience with customer journey mapping and optimisation
  

• Experience with automation platforms such as Zapier Make or similar
  

• Experience with analytics reporting and performance optimisation
  

• Experience building brand ecosystems rather than managing individual channels
  

Required Skills:

At least 3 years experience in Digital Marketing Intermediate Word and Excel skills Excellent oral and written communication skills Knowledge of relevant marketing tools and applications Experienced in Web Development and Designing Ability to work under pressure and meet deadlines CRM & Email Marketing: Intermediate to advanced skills in Zoho (or similar). Were keen on leveraging this platform even more. WordPress Publishing: Whilst the primary responsibility is publishing articles and blogs development capability would be an advantage. Design: Intermediate skills in Canva. Social Media: Beginner to intermediate skills. Our focus is on promoting our great work rather than being overly complex. SEO: While we use an external firm for SEO youll need to understand how to execute on their instructions and publish according to their guidelines. Analytics and Reporting: Monthly reporting of the success of our marketing efforts across all channels. Strong Organizational Skills: Youll have a lot of balls to juggle so the ability to prioritize and excel in internal communications is essential.