Digital Advertising Specialist

Digital Advertising Specialist External Engagement Thomson Reuters Foundation

What if your expertise in paid media could amplify trusted journalism and empower underserved communities around the world

At the Thomson Reuters Foundation we harness the power of information to drive social change. As a Digital Advertising Specialist youll play a pivotal role in expanding our reach connecting global audiences with vital content on human rights media freedom and sustainable development. Youll work within a dynamic mission-driven External Engagement team that values creativity data-informed decisions and ethical marketing aligned with theReuters Trust Principles. Despite operating with lean resources we punch above our weightleveraging digital platforms strategically to achieve outsized impact across diverse geographies and audiences.

This is a hands-on specialist role where youll own the full lifecycle of paid campaignsfrom strategy and targeting to reporting and optimisation. Youll collaborate closely with colleagues in Communications Social Media and Design while advising leadership on digital advertising best practice and budget strategy. If youre passionate about using digital advertising not just to meet KPIs but to advance a public good we want to hear from you.

About the Role
In this opportunity as aDigital Advertising Specialist you will:

• Own and executethe end-to-end paid media strategy across social and search platforms aligning campaigns with clear objectivesawareness consideration or conversion.
• Design and manage full-funnel digital campaignsacross LinkedIn Google Search (including Google Ad Grant) Meta YouTube and emerging platforms optimising for performance and impact.
• Develop and refine audience targeting strategiesfor B2B professional and niche advocacy audiences using structured A/B testing to improve outcomes.
• Implement robust tracking and analytics frameworksto measure performance delivering regular reports and actionable insights to non-specialist stakeholders.
• Manage campaign budgets and billingacross multiple platforms ensuring efficient spend compliance and demonstrable ROI within a constrained nonprofit environment.
• Collaborate with the Social Media Leadto align paid and organic strategies maximising reach and engagement across integrated campaigns.
• Coach internal stakeholderson paid media best practices emerging opportunities and budget requirementstranslating technical performance into strategic recommendations.

About You
Youre a fit for the role ofDigital Advertising Specialistif you have the following required qualifications:

• A proven track record of planning executing and analysing successful paid digital advertising campaigns with measurable results.
• Hands-on experience managing campaigns onLinkedIn AdsandGoogle Search Ads; experience with theGoogle Ad Grant programis highly desirable.
• Demonstrated ability to design and manage multi-stage campaigns across the marketing funnel (awareness to conversion) with clearly defined objectives and KPIs.
• Experience building and refining audience segments for professional B2B or advocacy-focused campaigns.
• Strong analytical skills with proficiency in campaign reporting tools (e.g. Google Analytics platform-native dashboards) and the ability to communicate insights clearly to non-technical teams.
• Excellent stakeholder management skills with experience working across cross-functional teams and advising senior colleagues.
• Fluency in English with strong copywriting skills and experience creating or briefing digital ad creatives (e.g. via Canva or design teams).

Additional preferred qualifications include:

• Experience managing paid campaigns on Meta (Facebook/Instagram) YouTube or TikTok.
• Familiarity with nonprofit NGO media or B2B/SaaS sectors where marketing supports mission-driven or professional engagement goals.
• Comfort operating effectively within tight budget constraints and prioritising initiatives for maximum impact.

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Whats in it For You

• Global Perspective and Impact: Interested in working for a dynamic global organization with a focus on social impact With hubs all over the world from Bangkok to Madrid to Rio de Janeiro join a truly international team with a shared goal of helping to build societies around the world that are free fair and informed.

• Unique Approach: Our expertise in media and the law is world class. We combine the power of both to address the critical issues faced by humanity.

• Our Relevance: With a focus on advancing media freedom fostering more inclusive economies and promoting human rights our work has never been more needed than right now.

• Industry Competitive Benefits: We offer competitive salary packages and market-leading benefits.

• Learning & Development: We are dedicated to the continual professional development of our employees and offer access to both in-house and external training opportunities.

About Thomson Reuters Foundation

TheThomson Reuters Foundationisthe corporatefoundation of Thomson Reuters the global news and information services company. As an independent charity registered in the UK and USA we leverage our media legal and data driven expertise to strengthen independent journalism enable access to the law and promote responsible business. Through news media development free legal assistance and data intelligence we aim to build free fair and informed societies.

About Thomson Reuters

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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