Customer Engagement Manager (PLUK)

Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.

Primary Ownership

• Lead the nurturing strategy for existing customers and new leads

• Own engagement journey design and execution partnering with CEP team for platform delivery

• Ensure lead qualification readiness through targeted engagement flows and scoring models

• Analyze customer data and interactions to gain insights and identify opportunities

Key Activities

• Create and launch nurture journeys for existing customers and new leads

• Develop programmatic initiatives to sustain lead engagement over time

• Track and score behavior based on clicks opens and responses

• Drive engagement through multi-channel touchpoints (e.g. email SMS Viber) and content

• Monitor report and analyze campaign performance and engagement metrics

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.