CRM Specialist

Our client a premier global professional services and legal network is seeking a CRM Specialist. This role acts as a trusted advisor and technical operator for core marketing platforms campaign automation and data governance.

• Martech SME: Serve as a subject matter expert on marketing technology architectures automation tools and operational workflows (specifically Marketo and Cvent).
• Cross-Functional Alignment: Connect Business Development Operations with global stakeholders embedding platform best practices solving technical bottlenecks and conducting onboarding for new team members.
• Platform Enhancement: Translate business priorities into user stories and technical platform requirements supporting feature upgrades platform connectivity and tool adoption.

• Campaign Execution: Build test and launch complex email campaigns multi-touch automation sequences and event workflows using Marketo and Cvent.
• Quality Assurance (QA): Perform rigorous QA testing on email rendering link validation device compatibility dynamic content and personalization fields.
• Performance Analytics: Monitor campaign delivery open/click-through rates and engagement metrics surfacing actionable insights to optimize future marketing communications.

• Data Integrity: Centralize and structure marketing data sets maintaining clean contact databases distribution lists and interaction records across CRM systems.
• Privacy Compliance: Enforce international data privacy regulations (GDPR CCPA) across all campaign lists subscription preferences and consent frameworks.

• Process Enablement: Support the rollout of new operating models by coaching and up-skilling M&BD team members on system updates and standard operating procedures.
• Continuous Improvement: Proactively identify opportunities to streamline workflows enhance user adoption and improve operational productivity.

• Education: Bachelors degree in Marketing Information Technology Business Administration or equivalent practical experience.
• Professional Background: Proven experience in marketing operations marketing technology or digital campaign management roles.
• Domain Context: Experience within a global law firm professional services or corporate shared services center is an advantage.

• Platform Mastery: Advanced hands-on experience with marketing automation platforms (Marketo or similar) and event management technologies (Cvent).
• Core Competencies: Strong command of campaign management list segmentation CRM lifecycle principles and multi-channel digital communications.
• Regulatory Knowledge: Solid understanding of global data privacy laws (GDPR CCPA).
• Technical Advantages (Nice to Have):
  • Working knowledge of web/email coding languages (HTML CSS JavaScript or SQL).
  • Data visualization data storytelling and UI/UX design principles.

• Communication: Exceptional written and verbal English skills for seamless collaboration with global stakeholders.
• Detail Orientation: Rigorous attention to detail with an uncompromising approach to campaign accuracy and data quality.
• Problem Solving: Solution-oriented mindset with a natural curiosity for process optimization.