CRM Analyst III

The CRM Analyst III drives data-informed decision-making to optimize customer relationship strategies. By delivering actionable insights enhancing data quality and supporting precision-targeted campaigns this role ensures that CRM initiatives maximize customer engagement loyalty and revenue growth. As a senior individual contributor you will lead complex segmentation and predictive modeling initiatives mentor junior staff and translate advanced insights into strategic recommendations that maximize customer lifetime value.

• Customer Data Analysis: Analyze large datasets from CRM platforms to identify customer behaviors lifecycle stages attrition risks and revenue opportunities.
• Campaign Strategy Support: Partner with marketing sales and service teams to develop data-driven campaign strategies focused on acquisition retention upselling and win-back efforts.
• Performance Measurement: Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance customer engagement metrics and revenue attribution.
• Segmentation and Targeting: Conduct in-depth customer segmentation and predictive modeling to enable hyper-targeted personalized communications.
• Data Quality Management: Lead initiatives to audit clean deduplicate and enrich CRM data ensuring analytical outputs are based on accurate and complete information.
• Optimization and Testing: Design and execute A/B and multivariate tests to validate campaign hypotheses continuously optimizing customer journeys based on empirical findings.
• Reporting and Insights: Create comprehensive post-campaign analysis reports with actionable recommendations to improve future campaigns and customer experiences.
• Collaboration and Enablement: Work cross-functionally with internal departments (Sales Online IT Risk) and external technology providers to enhance CRM capabilities and integrate new data sources.

• Education: Bachelors degree in data analytics business marketing statistics computer science or a related field (Masters degree is a plus).
• Experience: Minimum of 4 years of experience working in an analytical environment.
• Technical Skills: Coding knowledge regardless of language with specific proficiency in basic-to-intermediate SQL (including data extraction manipulation cleaning and executing JOIN operations).
• CRM Systems: Familiarity with navigating and managing CRM system functionality (e.g. Salesforce HubSpot Dynamics 365) and understanding major modules like Sales Service or Marketing Cloud.
• Core Competencies: Systematic problem-solving abilities high attention to detail and a highly organized analytical mindset.
• Communication: Excellent communication skills with the ability to clearly document technical processes present insights to team members and effectively interact with senior management.
• Language: Fluent in spoken and written English.