Copywriter

We are seeking a highly skilled and creative Healthcare Marketing Copywriter to develop compelling brand-aligned content across multiple marketing channels. The ideal candidate has strong communication skills experience in both healthcare and technology industries and the ability to simplify complex healthcare information into engaging and compliant messaging for diverse audiences. This role will collaborate closely with creative campaign and content teams while supporting AI-enabled content workflows and maintaining brand consistency.

• Develop engaging brand-aligned copy for multi-channel marketing campaigns including:
  • Digital
  • Social media
  • Email marketing
  • SMS
  • Direct mail
  • Event and promotional materials
• Write and edit content for:
  • Thought leadership assets
  • White papers
  • Blogs
  • Webinars
  • Executive communications
  • Sales enablement materials
• Collaborate with creative teams campaign managers and content stakeholders to ensure messaging consistency across B2B B2C and B2Provider audiences
• Translate complex healthcare and product-related information into clear engaging and audience-friendly content while maintaining compliance and accessibility standards
• Support AI-enabled content drafting and optimization workflows while ensuring human review for accuracy tone and regulatory adherence
• Maintain and uphold Optum Rx brand voice tone and style guidelines
• Participate in content QA and approval processes ensuring:
  • Accuracy
  • HIPAA and fair balance compliance
  • Readability and accessibility
• Assist in reviewing content performance metrics including engagement data and A/B testing results and apply insights to future campaigns
• Contribute to SEO impact creation and optimization initiatives

• 35 years of experience in copywriting content development or marketing communications
• Background in healthcare and technology industries is required
• Strong communication and presentation skills; able to articulate ideas clearly and professionally
• Strong portfolio showcasing writing across digital social email and print channels
• Excellent writing editing and proofreading skills with strong attention to detail
• Familiarity with:
  • Healthcare terminology
  • HIPAA/compliance requirements
  • Accessibility standards
• Experience collaborating with cross-functional creative and marketing teams
• Experience using content management systems (CMS)
• Knowledge of AI tools for content creation and optimization preferred
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Bachelors degree in Marketing Communications Journalism or related field

• SEO content strategy and optimization experience
• Experience supporting regulated healthcare marketing environments
• Strong stakeholder management and collaboration skills