Category Strategy Manager

BGC Taguig On-site MonFriday

The Category Strategy Manager is responsible for driving category growth through strategic planning portfolio management and cross-functional collaboration. The role leads category performance reviews identifies growth opportunities and ensures successful execution of commercial initiatives and product launches aligned with business objectives.

• Develop and execute category growth strategies aligned with commercial objectives
• Lead Annual Business Planning (ABP) and Long-Range Planning (LRP) initiatives
• Conduct regular category performance reviews competitive analysis and market assessments
• Identify category growth opportunities and recommend strategic interventions
• Manage category P&L and ensure delivery of financial targets
• Partner with Revenue Growth Management (RGM) teams on pricing and pack architecture strategies
• Track innovation and NPL performance to ensure healthy category growth
• Build business cases for innovation projects and strategic initiatives

• Collaborate with Marketing Sales Supply Chain Finance and Operations teams to align category priorities
• Present category strategies and recommendations to senior leadership teams
• Lead category governance meetings and planning forums
• Ensure alignment between local commercial priorities and regional/global initiatives
• Drive stakeholder engagement and decision-making support across functions

• Lead end-to-end planning and execution of New Product Launches (NPLs)
• Develop launch volume projections sell-in decks and sales toolkits
• Coordinate artwork development POSM approvals and launch assets
• Partner with Supply Chain and Procurement to ensure launch readiness
• Develop sampling employee engagement and activation strategies
• Monitor launch timelines supportability requirements and deployment readiness