Category Development Manager

Location: Taguig City

Work Set-up: Fully Onsite

Work Schedule: Dayshift Monday - Friday

Job Description

The Category Development Manager is responsible for driving the growth profitability

and long-term strategy of assigned product categories within the business. The role

focuses on analyzing market trends consumer behavior sales performance and

competitive activity to identify opportunities that strengthen category performance and

support overall commercial objectives.

The position leads category planning initiatives supports innovation and product

expansion projects and works cross-functionally to ensure effective execution of business

strategies across channels and regions. The role also oversees category performance

monitoring financial management and stakeholder alignment to ensure sustainable

growth and operational excellence.

Key Responsibilities

Category Strategy & Growth

Develop and execute category growth strategies aligned with business objectives

Lead annual business planning and long-term category roadmap development

Analyze category performance market trends shopper insights and competitor

activities to identify growth opportunities

Recommend strategic initiatives to improve sales profitability market share and

category health

Support pricing portfolio and pack architecture strategies in collaboration with

commercial teams

Monitor category KPIs and recommend action plans based on performance insights

Product Innovation & Launch Management

Lead the planning and execution of new product launches and category expansion

initiatives

Build business cases and commercial recommendations for innovation projects

Coordinate with internal teams to ensure product launch readiness across supply

marketing sales and operations

Develop launch plans sales materials and commercialization strategies for new

products

Monitor post-launch performance and recommend optimization initiatives

Commercial & Financial Management

Manage category financial performance including revenue profitability and

investment optimization

Support forecasting and demand planning activities using sales and market data

Identify key commercial levers to drive category performance across channels and

regions

Ensure effective use of resources and trade investments to maximize business

impact

Cross-functional Collaboration

Work closely with Sales Marketing Supply Chain Finance Operations and other

stakeholders to align category priorities and execution plans

Facilitate regular business reviews and planning discussions to support strategic

decision-making

Align local category initiatives with broader commercial and organizational priorities

Influence stakeholders and leadership teams to gain support for category strategies

and initiatives

Market & Performance Analysis

Conduct regular reviews of sales trends regional performance channel dynamics

and consumer behavior

Track product and category performance to identify risks and opportunities

Provide actionable insights and recommendations through data-driven analysis and

presentations

Support continuous improvement initiatives to strengthen category competitiveness

and execution

Qualifications

Bachelors degree in business Marketing Management Economics or related field

At least 10 years of experience in FMCG preferably in Category Management

Trade Marketing Commercial Strategy or Customer Development

Strong background in category analysis product launches and commercial

planning

Experience handling cross-functional projects and stakeholder management

Strong analytical and strategic thinking skills

Excellent communication presentation and project management skills