Category Development Manager

BGC Taguig On-site MonFriday

The Category Development Manager is responsible for driving category growth through strategic planning performance analysis innovation management and cross-functional collaboration. The role leads category direction oversees commercial initiatives manages category profitability and ensures successful execution of New Product Launches (NPLs) aligned with overall business objectives.

• Develop and lead the strategic direction of the assigned category
• Lead Annual Business Planning (ABP) and Long-Range Planning (LRP) initiatives
• Conduct regular category reviews to assess business performance market trends and competitive dynamics
• Identify growth opportunities and diagnose category performance gaps
• Prioritize key commercial levers and initiatives to achieve category targets
• Manage category P&L to deliver financial and growth objectives
• Partner closely with Revenue Growth Management (RGM) teams on pricing and pack architecture strategies
• Track New Product Launch (NPL) performance and evaluate impact on category health
• Build business cases for innovation projects and exploratory initiatives
• Champion breakthrough ideas and growth-focused initiatives

• Represent category strategies and priorities in leadership discussions and planning forums
• Collaborate with Marketing Sales Finance Supply Chain and Operations teams to ensure alignment
• Facilitate regular category touchpoints and governance routines across support functions
• Influence senior leadership teams to secure support for category initiatives and investments
• Align local category priorities with regional or organizational strategies
• Ensure timely execution and monitoring of category plans and initiatives

• Lead end-to-end planning and execution of New Product Launches
• Develop launch volume projections and endorsement plans
• Coordinate with stakeholders on key visuals (KV) artwork briefs and packaging requirements
• Manage POSM development approvals and launch readiness activities
• Create sell-in decks product stories and sales toolkits for commercial teams
• Develop sampling employee engagement and activation strategies
• Ensure launch supportability including production timelines raw materials packaging materials and deployment planning
• Coordinate system readiness and stakeholder alignment for successful launch execution
• Partner with channel teams to ensure aligned below-the-line (BTL) support for launches

• Bachelors Degree in Marketing Business Management Economics or related field
• At least 58 years of experience in Category Management Brand Management Trade Marketing or Commercial Strategy
• Strong background in category planning innovation management and product launches
• Experience managing category P&L and commercial performance
• Strong analytical strategic thinking and stakeholder management skills
• Excellent communication and presentation skills
• Proficient in data analysis business planning and cross-functional project management