Brand PR Officer

The Branding / Brand PR Officer supports the execution of branding Brand PR andconsumer storytelling agenda with a focus on helping strengthen brand relevance Top-of-Mindawareness and brand equity.

Key Responsibilities:

Brand Execution & Stewardship

• Support the Manager in implementing brand positioning key messages andcommunication guidelines across Marketing initiatives.
• Review consumer-facing materials to help ensure consistency with branddirection.
• Coordinate with Creatives Campaigns and Digital teams to ensure brand messages areconsistently translated across channels.
• Support the development of brand-building communication materials and toolkits.

Brand PR & Earned Media

• Support planning and execution of Brand PR programs aligned with Marketing priorities.
• Coordinate press materials media outreach product stories and other earned mediarequirements.
• Maintain media lists PR trackers coverage reports and related documentation.
• Work with external PR partners where applicable to ensure timely and accurateexecution.
• Help identify relevant consumer-facing stories that can generate positive earnedcoverage.

Consumer Storytelling

• Support the development of product-led and problem-solution stories that make more relevant to everyday consumer needs.
• Work with Campaigns and Digital to identify opportunities for stronger storytelling acrossbrand initiatives
• Help ensure communication is simple relevant and easy for consumers to understand

Performance Tracking

• Support tracking of brand PR and earned media performance measures.
• Consolidate coverage reach engagement and other agreed metrics.
• Assist in post-activity reviews and documentation of key learnings.

Cross-Functional Coordination

• Coordinate closely with Campaigns Digital Creatives and Insights & Analytics
  
• Support required alignment with Trade Marketing and other functions for integratedbrand initiatives.
• Ensure timely delivery of materials approvals and execution requirements

Qualifications

• Bachelors degree in Marketing Communications Advertising Business or related field
• At least 24 years of experience in Brand Marketing PR Communications ContentMarketing or related roles.
• Strong written and verbal communication skills.
• Good understanding of brand building consumer communications.
• Experience working with PR agencies media or influencers is an advantage.
• Organized and comfortable managing multiple projects and deadlines.
• Able to interpret basic performance data and translate learnings into action.
• Strong consumer orientation
• Good brand judgment
• Clear and concise communicator
• Organized and detail-conscious
• Collaborative and responsive
• Curious and willing to learn
• Able to work effectively in a fast-paced environment