Brand Officer

Brand Officer (Retail)
Makati City Onsite Monday to Friday

Job Summary

We are looking for a creative and detail-oriented Brand Officer to support the development and execution of brand strategies within a retail environment. This role will focus on strengthening brand presence driving customer engagement and ensuring consistent brand messaging across all touchpoints.

Key Responsibilities

• Assist in developing and executing brand strategies and campaigns to drive awareness and sales
• Ensure consistent brand messaging across stores marketing materials and digital platforms
• Coordinate with merchandising marketing and operations teams for campaign execution
• Monitor market trends competitor activities and customer insights to identify opportunities
• Support product launches promotions and in-store activations
• Oversee visual merchandising alignment with brand guidelines
• Manage relationships with external partners agencies and suppliers
• Track and report on campaign performance and brand metrics
• Conduct regular store visits to ensure brand standards are properly implemented

Qualifications

• Bachelors degree in Marketing Business Communications or a related field
• 24 years of experience in brand management marketing or retail-related roles
• Experience in retail FMCG or consumer brands is highly preferred
• Strong understanding of branding marketing principles and consumer behavior
• Excellent communication coordination and project management skills
• Creative mindset with strong attention to detail
• Proficient in Microsoft Office and marketing tools
• Willing to travel for store visits and activations