Brand Lead

BRAND LEAD E-commerce (HYBRID)

Location: Taguig BGC
Work Setup: Hybrid (4 days onsite 1 day WFH)
Schedule: Morning Shift

• Team Management: Lead mentor and upskill a high-performing team to meet and exceed brand KPIs.
• Cross-Functional Collaboration: Act as the central hub between Marketing Operations and Customer Service to ensure a seamless Go-to-Market execution.
• Resource Allocation: Manage budgets and team bandwidth to prioritize high-impact projects.

• Stakeholder Relations: Build and maintain influential relationships with brand principals marketplace category managers (e.g. Shopee Lazada TikTok Shop) and social platform partners.
• Negotiation: Lead annual Joint Business Plans (JBP) and commercial agreements ensuring favorable terms for visibility rebates and growth support.
• Performance Delivery: Take full P&L responsibility for assigned brands ensuring top-line growth and bottom-line profitability.

• Omnichannel Execution: Oversee communication strategies including onsite search SEO and social media integration.
• Performance Marketing: Collaborate on CPAS (Collaborative Ads) and performance-led campaigns to drive high-intent traffic.
• Livestreaming & Content: Direct the strategy for livestreaming sessions ensuring content aligns with brand identity and conversion goals.

• Market Intelligence: Monitor SEA market trends and competitor movements to pivot strategies proactively.
• Analytics: Deep-dive into consumer behavior and sales data to identify white-space opportunities.
• Operational Excellence: Work closely with supply chain teams to oversee inventory health forecasting and fulfillment efficiency.

• Experience: Minimum of 5 years in Commercial Management Category Management or Brand Management within the e-commerce sector.
• Industry Focus: Direct experience in FMCG is highly preferred.
• Track Record: Proven success in scaling brands on major regional platforms (Shopee Lazada TikTok).

• Data Literacy: Advanced proficiency in data analytics tools (Excel SQL or BI dashboards) to translate numbers into actionable narratives.
• Marketing Savvy: Strong grasp of digital marketing funnels (AWARE CONVERT) and platform-specific tools (CPAS Seller Center etc.).
• Operations Knowledge: Solid understanding of supply chain logistics and inventory management.